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Bob D. Cutler
Researcher at Cleveland State University
Publications - 35
Citations - 1349
Bob D. Cutler is an academic researcher from Cleveland State University. The author has contributed to research in topics: Marketing science & Advertising campaign. The author has an hindex of 17, co-authored 35 publications receiving 1297 citations.
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Identifying antecedents of information exchange within supply chains
TL;DR: In this article, the authors identify potential antecedents of information exchange in supply chain management and discuss the implications for logistics managers in manufacturing firms in several industries, and the results of this exploratory study are detailed.
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At your service!Does country of origin research apply to services?
TL;DR: In this article, the authors examine the country of origin (COO) research as it applies to services and conclude that COO research has seemed to focus on products since the 1960s and has been applied to services in only a very few areas.
Journal Article
Analysis of print ad features: services versus products
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The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis
TL;DR: A review of the literature suggests a need for comparative analysis of advertising practices as mentioned in this paper, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross-cultural similarities and differences in the visual appeal.
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Print advertising at the component level: A cross-cultural comparison of the United States and Japan
TL;DR: This paper examined the visual components in 339 advertisements drawn from seven different U.S. magazines, with similar components in 194 ads from seven Japanese magazines, related to elements of the visual, process of visual appeal, the content of the appeal, headline type, and the portrayal of people shown in the ad.