C
Carlos J. Torelli
Researcher at University of Illinois at Urbana–Champaign
Publications - 74
Citations - 2746
Carlos J. Torelli is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Consumer behaviour & Brand equity. The author has an hindex of 23, co-authored 72 publications receiving 2361 citations. Previous affiliations of Carlos J. Torelli include University of Minnesota.
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Journal Article
Culture and Mental Representations of Power Goals: Consequences For Information Processing
Carlos J. Torelli,Sharon Shavitt +1 more
Journal ArticleDOI
Dissemination and consensual perceptions of nation brands: a framework for future research
TL;DR: In this paper, the authors propose a framework for the worldwide dissemination of a nation brand image as a way to understand the nature and resilience of nation brands, by integrating research on the dissemination of cultural narratives in a power structure with the literature on shared reality and consensual perceptions.
Journal ArticleDOI
The asymmetric effect of portfolio and image abstractness
TL;DR: In this paper, the authors distinguish between abstract brand concepts built through the development of diverse product portfolios and those built through establishing human-like images, and investigate the joint effect of the two types of abstractness on building brand equity.
Journal ArticleDOI
Culture and Social Hierarchy: Cultural Differences in the Power-Status Distinction
TL;DR: In this article, the magnitude of the relationship between perceived status and power varies with cultural orientation, and the degree of perceived power and social hierarchy in a cross-cultural setting is investigated.