Carlos J. Torelli

TL;DR: In this paper, the authors introduce a generalizable and robust structure of abstract brand concepts as representations of human values, and demonstrate that this proposed structure is particularly useful for predicting brand meanings that are compatible (vs. incompatible) with each other and, consequently, more favorably accepted by consumers when added to an already established brand concept.

TL;DR: In this paper, the authors make strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely).

TL;DR: In this paper, the authors introduce a generalizable and robust structure of abstract brand concepts as representations of human values, and demonstrate that this proposed structure is particularly useful for predicting brand meanings that are compatible (vs. incompatible) with each other and, consequently, more favorably accepted by consumers when added to an already established brand concept.

TL;DR: This article showed that exposure to a commercial product that embodies symbols of two dissimilar cultures can enhance perceptibility of cultural differences and perceptions of cultural incompatibility and individuals may display defensive responses to cultural contamination of an iconic cultural brand when mortality concerns are salient.

TL;DR: In this paper, the authors investigated implications of these possibilities for judgments of risk when participants anticipated (or not) explaining their judgments to others, and found that when their interdependent self was primed, expectations to communicate their judgments had no effect.