Showing papers by "Cathy Hui-chun Hsu published in 2014"
TL;DR: In this paper, the authors synthesize the measurement equivalence or invariance literature and illustrate how to conduct equivalence analyses by using a hotel brand equity model as an example, focusing on how to assess the model's generalizability across three selected cultural or cross-country factors: the hotel's brand identity (domestic vs. foreign), the customer's first language (Mandarin vs. English), and customer's country of residence (Asia vs. Europe vs. North America).
52 citations
TL;DR: In this article, the authors explored the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise, and proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model.
Abstract: The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers’ perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed.
46 citations
TL;DR: In this paper, the authors adopt a research-oriented mystery guest method to investigate customer experiences with economy hotels in China, based on the analysis of lived experiences with 56 hotels in 13 mainland Chinese cities, six pertinent issues (location, online booking, pricing, check-in/out services and staff attitude, room design and facilities, and supporting service features and facilities) are examined to assess their contributions to the customer experience of economy hotels.
Abstract: This study adopts a research-oriented mystery guest method to investigate customer experiences with economy hotels in China. Based on the analysis of lived experiences with 56 economy hotels in 13 mainland Chinese cities, six pertinent issues—location, online booking, pricing, check-in/out services and staff attitude, room design and facilities, and supporting service features and facilities—are examined to assess their contributions to the customer experience of economy hotels in China. The study illustrates the current status of these issues based on the authors’ lived experiences and reflections. The experiential perspective adopted in this study provides valuable information on an emerging and rapidly growing sector of China’s hotel industry.
33 citations
TL;DR: Wang et al. as mentioned in this paper presented a visual analysis of photographs of six destinations (Hong Kong, Macau, Japan, South Korea, Vietnam, and Taiwan) published in Chinese travel magazines The object and subject categories, size, and providers of the photographs are content analyzed.
Abstract: This study presents a visual analysis of photographs of six destinations (Hong Kong, Macau, Japan, South Korea, Vietnam, and Taiwan) published in Chinese travel magazines The object and subject categories, size, and providers of the photographs are content analyzed The three most popular object categories were Culture, history, and art; Leisure and recreation; and Physical environment The dominant subject category was No people Multiple Correspondence Analysis showed that the different destinations correlated with diverse object and subject categories All six destinations were portrayed differently in terms of the source and size of the photographs These findings can be utilized by destination marketing organizations (DMOs) to devise positioning and promotion activities for implementation in the Chinese market
25 citations
TL;DR: The authors identified potential differences in Chinese Americans' reaction to a service failure based on their acculturation level, in this case, among those who were more likely to be acculturated.
Abstract: This research draws on acculturation theory to identify potential differences in Chinese Americans’ reaction to a service failure based on their acculturation level, in this case, among those who h...
21 citations
TL;DR: In this article, the authors examined perceived brand performance of foreign and domestic luxury hotels among Chinese domestic travelers and found that respondents had similar brand performance ratings of the two hotel groups, and they were similarly satisfied regardless of the type of hotel visited.
Abstract: Studies have shown that consumers in emerging markets, when compared with counterparts in developed markets, have more favorable performance evaluations of, and behavioral intention for, products imported from developed markets. On the other hand, there is growing evidence suggesting that foreign brands are not necessarily preferred, and Western products have declined in symbolic value in China. Since almost all prior research has occurred in the context of tangible consumer goods, the current study examined perceived brand performance of foreign and domestic luxury hotels among Chinese domestic travelers. Data were collected via a questionnaire survey from 304 guests staying in 11 domestic brand hotels and 307 guests staying in 15 foreign brand hotels. Results showed that respondents had similar brand performance ratings of the two hotel groups, and they were similarly satisfied regardless of the type of hotel visited. The academic contribution of the study and practical implications of the results are d...
16 citations
DOI•
03 Oct 2014TL;DR: In the past decade (2000-2010), international tourist arrivals increased by 38 per cent from686 million to 946 million as mentioned in this paper, and much of that growth was contributed by the Asia Pacific region, which saw inbound arrivals climbing steadily from 141 million to 258 million (+83 per cent), outshining Europe and North America.
Abstract: Over the past decade (2000-2010), international tourist arrivals increased by 38 per cent from
686 million to 946 million. Much of that growth was contributed by the Asia Pacific region,
which saw inbound arrivals climbing steadily from 141 million to 258 million (+83 per cent),
outshining Europe (+18 per cent) and North America (7 per cent) (UN ESCAP, 2012). Within
the Asia Pacific region, Southeast Asia has been the key driver for the tourism boom in recent
years; inbound arrivals to this sub-region almost doubled from 36.6 million in 2000 to 69.9
million in 2010 (UN ESCAP, 2012; UNTWO, 2013a).
11 citations
29 Sep 2014
TL;DR: The authors studied the role of media in the creation of destination image, and found that media plays an important role in creating a distinguishable, uniform and favorable image of a destination, for example, destination marketing organizations (DMOs) must collaborate widely with media.
Abstract: While the important relationship between media and tourism has long been recognized in general (Beeton, Croy and Frost, 2006; UNWTO, 2009), less is known about the specific role media play in the creation of destination image. Besides tourism motivation, destination image is one of the most extensively researched areas in tourism studies. However, most image studies focus on tourists’ perceptions of destinations, despite the fact that it has been established that a destination’s image is formed through many agents (Gartner, 1993). To create a distinguishable, uniform and favorable image of a destination, for example, destination marketing organizations (DMOs) must collaborate widely with media (Beerli and Martin, 2004). Within tourism studies, mass media tend to be considered as examples of brokers of tourism (Miller and Auyong, 1998). Brokers are defined as those who ‘receive monetary remuneration for an involvement with tourism production’ (Cheong and Miller, 2000, p. 379), and they are important for the success of a tourism program (Cheong and Miller, 2000).
4 citations
01 Jan 2014
3 citations
01 Jan 2014
TL;DR: An overview of the development and current regulations of gaming in states with riverboat and land-based non-native American casinos can be found in this article, where the authors provide an overview of river boat and land based non-Native American casinos.
Abstract: This chapter provides an overview of the development and current regulations of gaming in states with riverboat and land based non-Native American casinos. Riverboat casinos and land-based non-Native American casinos, excluding Las Vegas and Atlantic City, started in the late 1980s and have grown rapidly in the 1990s. The popularity of Native American casinos was a catalyst for the development of riverboat and other land-based casinos. The success of many Native American casinos indicated the acceptance of gaming by a large number of American people. Riverboats cruise just once a day in the summer session for a minimum of 100 days at a minimum of two hours each cruise and operate as dockside casinos at all other times. Intense competition within the two largest clusters led to the closing of two Biloxi casinos and five Tunica casinos and the relocation of one Tunica casino to Coahoma County, where the market includes a small but steady stream of patrons from Arkansas.