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Christian Hinsch

Researcher at Grand Valley State University

Publications -  12
Citations -  766

Christian Hinsch is an academic researcher from Grand Valley State University. The author has contributed to research in topics: The Internet & Market orientation. The author has an hindex of 7, co-authored 12 publications receiving 633 citations.

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A two-process view of Facebook use and relatedness need-satisfaction: Disconnection drives use, and connection rewards it.

TL;DR: Supporting a 2-process explanation of this finding, connection decreased, but disconnection was unaffected during the deprivation period; however, those who became more disconnected during the deprived period engaged in more Facebook use during a 2nd, unconstrained 48-hr period, whereas changes in connection did not predict later use.
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Strategic customer engagement marketing: A decision making framework

TL;DR: In this article, a five-facet, strategic customer engagement marketing (CEM) decision making framework is proposed based on interviews with 41 managers from 34 companies, and the decision options identified for each facet are interrelated.
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The impact of frequent social Internet consumption: Increased procrastination and lower life satisfaction

TL;DR: In this paper, the authors examined the effects of prompted usage reduction or cessation of online games on the individual's life satisfaction and decreased procrastination, and found that the Facebooker versus gamer factor had remarkably few effects (i.e., results generalized across these two groups).
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Reconceptualizing the elements of market orientation: A process-based view

TL;DR: In this article, the authors disaggregated the market orientation construct into three sub-constructions and explored relationships between the three dimensions of market orientation and its implementation process within the firm.
Journal ArticleDOI

A two-process view of Facebook use and relatedness need-satisfaction: Disconnection drives use, and connection rewards it

TL;DR: For instance, the authors found that more frequent Facebook usage paradoxically correlates with more relatedness satisfaction (connection) and more negative relatedness dissatisfaction (disconnection), and showed that disconnection motivates greater usage as a coping strategy, whereas connection results from greater usage.