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Christian Landau

Publications -  5
Citations -  157

Christian Landau is an academic researcher. The author has contributed to research in topics: Emerging markets & Internationalization. The author has an hindex of 3, co-authored 4 publications receiving 111 citations.

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Business model adaptation for emerging markets: a case study of a German automobile manufacturer in India

TL;DR: In this article, a longitudinal case study of a German luxury automobile manufacturer's internationalization to India is presented, where the authors develop a phase model of the business model adaptation process to emerging markets.
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Institutional Leverage Capability: Creating and Using Institutional Advantages for Internationalization

TL;DR: The notion of institutional leverage capability is introduced in this paper to explain heterogeneity among firms with respect to their ability to turn a location's generally available institutional benefits into firm-specific institutional competitive advantages.
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Submission quality in open innovation contests ‐ an analysis of individual‐level determinants of idea innovativeness

Thomas Mack, +1 more
- 01 Jan 2020 - 
TL;DR: In this article, the authors analyze the effect of participants' creativity, domain knowledge, and several motivational factors on the innovativeness of their contributions to open innovation contests (OIC).
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The Dark Side of Business Model Innovation – An Empirical Investigation into the Evolvement of Customer Resistance and the Effectiveness of Potential Countermeasures

TL;DR: In this article , a demand-side approach is used to investigate whether and how business model innovation evokes negative effects of passive innovation resistance on customers' adoption behavior and to determine which marketing instruments can be used as countermeasures.