Chun-Tuan Chang

TL;DR: The results suggest that compulsive usage of smartphone and technostress are positively related to psychological traits including locus of control, social interaction anxiety, materialism and the need for touch.

TL;DR: In this article, the authors examined potential influences associated with donation framing, product price, product type, and donation magnitude on cause-related marketing (CRM) campaigns, where money is donated to a charity each time a consumer makes a pur-chase, and experimental results indicate that beneficial effects of product type (i.e., frivolous products bundled with a cause are more effective than practical ones) occur when donation information is framed in absolute dollar terms.

TL;DR: In this article, the authors explored whether donors/nondonors can be distinguished using demographic, socioeconomic, and psychographic variables suggested by literature across disciplines and found that determinants affecting volunteering are mostly intrinsic while those for monetary donations are mostly extrinsic.

TL;DR: In this article, the influence of message framing, image valence, and temporal framing on the effectiveness of a charitable appeal was investigated in the context of child poverty, and the results indicated that image valences enhances framing effects on advertising effectiveness when the image is congruent with the framed message.

TL;DR: In this article, the effect of guilt appeals in CRM has been investigated and it was found that a guilt appeal is more effective than a non-guilt appeal when the perceived hedonic value of a product is high.