Constantine S. Katsikeas

TL;DR: This article reviewed the main models on the subject, identified their structural characteristics, evaluated the methodologies used for their validation, and analyzed the key conceptual issues emerging from their assessment, concluding that future research in the field should harness the eclectic contribution afforded by existing theory and, at the same time, enhance its status with contributions from marketing, business and other disciplines.

TL;DR: In this article, the authors draw on the strategy and marketing literature to develop an integrative theory of the antecedents of export venture performance, and empirically assess predicted relationships using survey data from 287 export ventures.

TL;DR: The authors reviewed and evaluated more than 100 articles of pertinent empirical studies to assess and critique export performance measurements and proposed guidelines for export performance measure development, suggesting a contingency approach in their application.

TL;DR: In this paper, a meta-analysis of empirical studies on the export marketing strategy performance relationship is presented, showing that although many marketing strategy variables demonstrate positive effects on overall export performance, the relationship is not always significant.

TL;DR: In this article, the authors investigated international marketing strategy for a specific product or line within subsidiaries of U.S., Japanese, and German multinational corporations operating in the U.K. and found that the degree of strategy standardization is significantly related to similarity between markets with respect to regulatory environments, technological intensity and velocity, customs and traditions, customer characteristics, a product's stage in its life cycle, and competitive intensity.