Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...

https://www.jstor.org/stable/pdf/1252099.pdf

Whence Consumer Loyalty

This article provides researchers with a guide to properly construe and conduct analyses of conditional indirect effects, commonly known as moderated mediation effects. We disentangle conflicting definitions of moderated mediation and describe approaches for estimating and testing a variety of hypotheses involving conditional indirect effects. We introduce standard errors for hypothesis testing and construction of confidence intervals in large samples but advocate that researchers use bootstrapping whenever possible. We also describe methods for probing significant conditional indirect effects by employing direct extensions of the simple slopes method and Johnson-Neyman technique for probing significant interactions. Finally, we provide an SPSS macro to facilitate the implementation of the recommended asymptotic and bootstrapping methods. We illustrate the application of these methods with an example drawn from the Michigan Study of Adolescent Life Transitions, showing that the indirect effect of intrinsic student interest on mathematics performance through teacher perceptions of talent is moderated by student math self-concept.

/pdf/addressing-moderated-mediation-hypotheses-theory-methods-and-463wvvjm24.pdf

Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions.

Behavioral scientists routinely publish broad claims about human psychology and behavior in the world's top journals based on samples drawn entirely from Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies. Researchers - often implicitly - assume that either there is little variation across human populations, or that these "standard subjects" are as representative of the species as any other population. Are these assumptions justified? Here, our review of the comparative database from across the behavioral sciences suggests both that there is substantial variability in experimental results across populations and that WEIRD subjects are particularly unusual compared with the rest of the species - frequent outliers. The domains reviewed include visual perception, fairness, cooperation, spatial reasoning, categorization and inferential induction, moral reasoning, reasoning styles, self-concepts and related motivations, and the heritability of IQ. The findings suggest that members of WEIRD societies, including young children, are among the least representative populations one could find for generalizing about humans. Many of these findings involve domains that are associated with fundamental aspects of psychology, motivation, and behavior - hence, there are no obvious a priori grounds for claiming that a particular behavioral phenomenon is universal based on sampling from a single subpopulation. Overall, these empirical patterns suggests that we need to be less cavalier in addressing questions of human nature on the basis of data drawn from this particularly thin, and rather unusual, slice of humanity. We close by proposing ways to structurally re-organize the behavioral sciences to best tackle these challenges.

/pdf/the-weirdest-people-in-the-world-480wr4m3kb.pdf

The WEIRDest People in the World

Research on moral judgment has been dominated by rationalist models, in which moral judgment is thought to be caused by moral reasoning. The author gives 4 reasons for considering the hypothesis that moral reasoning does not cause moral judgment; rather, moral reasoning is usually a post hoc construction, generated after a judgment has been reached. The social intuitionist model is presented as an alternative to rationalist models. The model is a social model in that it deemphasizes the private reasoning done by individuals and emphasizes instead the importance of social and cultural influences. The model is an intuitionist model in that it states that moral judgment is generally the result of quick, automatic evaluations (intuitions). The model is more consistent than rationalist models with recent findings in social, cultural, evolutionary, and biological psychology, as well as in anthropology and primatology.

https://www.motherjones.com/files/emotional_dog_and_rational_tail.pdf

The emotional dog and its rational tail: a social intuitionist approach to moral judgment.

Although the relationship metaphor dominates contemporary marketing thought and practice, surprisingly little empirical work has been conducted on relational phenomena in the consumer products domain, particularly at the level of the brand. In this article, the author: (1) argues for the validity of the relationship proposition in the consumer-brand context, including a debate as to the legitimacy of the brand as an active relationship partner and empirical support for the phenomenological significance of consumer-brand bonds; (2) provides a framework for characterizing and better understanding the types of relationships consumers form with brands; and (3) inducts from the data the concept of brand relationship quality, a diagnostic tool for conceptualizing and evaluating relationship strength. Three in-depth case studies inform this agenda, their interpretation guided by an integrative review of the literature on person-to-person relationships. Insights offered through application of inducted concepts to two relevant research domains — brand loyalty and brand personality — are advanced in closing. The exercise is intended to urge fellow researchers to refine, test, and augment the working hypotheses suggested herein and to progress toward these goals with confidence in the validity of the relationship premise at the level of consumers’ lived experiences with their brands.

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

A review is presented of the book “Heuristics and Biases: The Psychology of Intuitive Judgment,” edited by Thomas Gilovich, Dale Griffin, and Daniel Kahneman.

Heuristics and Biases: The Psychology of Intuitive Judgment

The weighing of evidence and the determinants of confidence

Three studies assessed the construct validity of the self- and other-model dimensions underlying the 4-category model of adult attachment (Bartholomew, 1990). Five methods were used to assess the hypothesized dimensions: self-reports, friend-reports, romantic partner reports, trained judges' ratings of peer attachment, and trained judges' ratings of family attachment. In each study, the convergent and discriminant validity of the dimensions were assessed by multitrait-multimethod matrices and by confirmatory factor analysis. Study 2 related the latent attachment dimensions to theoretically relevant outcome latent variables

Models of the self and other: Fundamental dimensions underlying measures of adult attachment.

Heuristics and Biases: List of Contributors

It is proposed that satisfaction is associated with idealistic, rather than realistic, perceptions of one's partner. To provide baselines for assessing relationship illusions, both members of married and dating heterosexual couples were asked to rate themselves and their partners on a variety of interpersonal attributes. Participants also rated the typical and ideal partner on these attributes. Path analyses revealed that individuals' impressions of their partners were more a mirror of their self-images and ideals than a reflection of their partners' self-reported attributes. Overall, intimates saw their partners in a more positive light than their partners saw themselves. Furthermore, these idealized constructions predicted greater satisfaction. Individuals were happier in their relationships when they idealized their partners and their partners idealized them. Taken together, these results suggest that a certain degree of idealization or illusion may be a critical feature of satisfying dating and even marital relationships. In the case of love, realities model themselves enthusiastically on one's desires. . . it is the passion in which violent desire is most completely satisfied. (Beyle Stendhal, De L'Amour) As Stendhal's musings in De L'Amour illustrate, people immersed in the experience of romantic love often appear to bend reality to the will of their hopes and desires. Rather than being constrained by the sometimes-disappointing reality of their partners' actual attributes, individuals may view their partners through the rosy niters provided by images of ideal partners. Within such idealized constructions, intimates may even see virtues in one another's apparent faults. For example, individuals may preserve feelings of confidence in their romantic relationships—in the face of the doubts posed by a partner's failings—by weaving stories that depict such faults in the best possible light (Murray & Holmes, 1993,1994).

Dale Griffin

Papers

Heuristics and Biases: The Psychology of Intuitive Judgment

The weighing of evidence and the determinants of confidence

Models of the self and other: Fundamental dimensions underlying measures of adult attachment.

Heuristics and Biases: List of Contributors

The benefits of positive illusions: Idealization and the construction of satisfaction in close relationships.