The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Benedict Anderson’s deservedly famous thesis about the origins and nature
of modern nationalism turns around the central notion of an “imagined
community.” This category provides him with a matrix out of which one
can apprehend-theoretically and historically-the different variants of nationalist discourse formulated over the last two hundred years. We will refer,
in the brief comments that follow, to three basic dimensions structuring
the fabric of Anderson’s argument: 1) the presuppositions implicit in the
notion of an “imagined” community; 2) the kind of substitutability or solidarity which is required to be a member of such a community; 3) the kind
of relationship that is established between such a community-which is by
definition finite or limited-and its outside. Before that, however, let us
describe the main features of Anderson’s thesis.

On Imagined Communities

Examines various industries to show how business endows products with evocative meaning. Kramer was one of the most visionary musical thinkers of the second half of the 20th century. In his The Time of Music, he approached the idea of the many different ways that time itself is articulated musically. This book has become influential among composers, theorists, and aestheticians. Now, in his almost completed text written before his untimely death in 2004, he examines the concept of postmodernism in music. Kramer created a series of markers by which we can identify postmodern works. He suggests that the postmodern project actually creates a radically different relationship between the composer and listener. Written with wit, precision, and at times playfully subverting traditional tropes to make a very serious point about this difference, Postmodern Music, Postmodern Listening leads us to a strongly grounded intellectual basis for stylistic description and an intuitive sensibility of what postmodernism in music entails. Postmodern Music, Postmodern Listening is an examination of how musical postmodernism is not just a style or movement, but a fundamental shift in the relationship between composer and listener. The result is a multifaceted and provocative look at a critical turning point in music history, one whose implications we are only just beginning to understand. A timely essay collection on the development and influence of secular expressions of Buddhism in the West and beyond. How do secular values impact Buddhism in the modern world? What versions of Buddhism are being transmitted to the West? Is it possible to know whether an interpretation of the Buddha’s words is correct? In this new essay collection, opposing ideas that often define Buddhist communities—secular versus religious, modern versus traditional, Western versus Eastern—are unpacked and critically examined. These reflections by contemporary scholars and practitioners reveal the dynamic process of reinterpreting and reimagining Buddhism in secular contexts, from the mindfulness movement to Buddhist shrine displays in museums, to whether rebirth is an essential belief. This collection explores a wide range of modern understandings of Buddhism—whether it is considered a religion, philosophy, or lifestyle choice—and questions if secular Buddhism is purely a Western invention, offering a timely contribution to an ever-evolving discussion. Contributors include Bhikkhu Bodhi, Kate Crosby, Gil Fronsdal, Kathleen Gregory, Funie Hsu, Roger R. Jackson, Charles B. Jones, David L. McMahan, Richard K. Payne, Ron Purser, Sarah Shaw, Philippe Turenne, and Pamela D. Winfield. `I judge this book to be something of a triumph. It provides many valuable insights into how social psychologists work within different paradigms and with quite different assumptions.... Throughout, the writing is clear, central issues are constantly reexamined, and sight is never lost of the whole \"task\" of the book... it addresses central issues both adventurously and provocatively. Students who use it are lucky to have such a feast provided, and they are bound to find the material both challenging and stimulating... there is much more about self issues in this text than in any comparable social psychology text. And that, in itself, is a major achievement' Self & Society This accessible, broad-based and a

The Saturated Self: Dilemmas of Identity in Contemporary Life

Social identity theory and the organization

Attitudes and the Prediction of Behavior

Research question: While marketers acknowledge the critical role of developing long-term strategies that enhance the value of the organization, collaborative and co-creation service activities are gaining importance. At sporting events, sport team personnel collaborate with sport consumers to create the event experience. Sport consumers, however, rarely attend sporting events alone. Instead, sport consumers join and participate in networks of like-minded fans and engage in collaborative and co-creation consumption activities. In sports, these networks are called sport fan consumption communities. The purpose of this research is to create and test a hypothesized model of membership and participation in a sport fan consumption community and fans' behavioral intentions. Research methods: In total, 10 hypotheses were generated and tested using a sample of students and alumni (n = 627) from a large Division I-A (NCAA) university in the southeastern USA. Using confirmatory factory analysis procedures, reliabili...

Creating value through membership and participation in sport fan consumption communities

Research question: Building on identity theory and stakeholder theory, this study explores the concept of fan identity based on self-perceived levels of power, urgency, internal and external legitimacy, and examines their effects on behavioural intentions.Research methods: Data were collected from professional football fans (n = 532). A confirmatory factor analysis analysed the psychometric properties of the constructs, and a subsequent structural equation model examined the effects of fan identity on three behavioural intention measures.Results and findings: The results indicate acceptable psychometric properties of the multidimensional construct of fan identity composed of power, urgency, internal legitimacy and external legitimacy. Power and internal legitimacy were significantly related to the intentions to attend more games and to purchase merchandise, with internal legitimacy also influencing intentions to recommend games to others.Implications: This study provides the first exploration of f...

Conceptualising and measuring fan identity using stakeholder theory

Beginning in early March 2020, sport in the United States entered an unprecedented period of hiatus due to the COVID-19 pandemic The postponement, suspension, and cancellation of live sporting events impacted every professional and amateur sport organization, from the National Basketball Association to the National Association for Stock Car Auto Racing, high school sports to college football, and even esports leagues Although the abrupt cancellation of live sporting events was disruptive, it did create opportunities for the production of new media and consumption opportunities for sport leagues, teams, and their fans through different types of sport media broadcasts This commentary examines how the U S sport industry developed media content strategies using new, mixed, and rebroadcasted content, across multiple broadcast and streaming platforms, to provide sport consumption opportunities to fans who were largely quarantined at home This research contributes to the existing scholarship on live and rebroadcasted mediated content, while providing guidance to content owners and rights holders facing uncertainty in the marketplace

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Rebooting Content: Broadcasting Sport and Esports to Homes During COVID-19

Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.

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The Role of Culture in Sports Sponsorship: An Update

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David P. Hedlund

Papers

Creating value through membership and participation in sport fan consumption communities

Conceptualising and measuring fan identity using stakeholder theory

Rebooting Content: Broadcasting Sport and Esports to Homes During COVID-19

The Role of Culture in Sports Sponsorship: An Update

Sport Brand Community