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Denise Sevick Bortree
Researcher at Pennsylvania State University
Publications - 38
Citations - 1868
Denise Sevick Bortree is an academic researcher from Pennsylvania State University. The author has contributed to research in topics: Social media & Corporate social responsibility. The author has an hindex of 19, co-authored 36 publications receiving 1634 citations. Previous affiliations of Denise Sevick Bortree include University of Florida & Penn State College of Communications.
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Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles
TL;DR: This article examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement between organizations and visitors, identifying and measuring six dialogic outcomes by examining the relationship between the creation of an online space for dialogue and actual dialogueic engagement.
Presentation of Self on the Web: an ethnographic study of teenage girls'
TL;DR: The authors examined two aspects of teen girls' blog use: (1) challenges and hazards of conducting interpersonal communication in a mass medium, and (2) self-presentation strategies used to negotiate a dual audience.
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Presentation of self on the Web: an ethnographic study of teenage girls’ weblogs
TL;DR: The authors examined two aspects of teen girls' blog use: (1) challenges and hazards of conducting interpersonal communication in a mass medium, and (2) self-presentation strategies used to negotiate a dual audience.
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Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis
TL;DR: In this article, the authors explore whether public relations professionals believe they are using social media to communicate transparently, investigate how social media can be used to improve transparency along with its benefits and challenges, and identify how transparency is used in social media campaigns.
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A Tale of Two Sources in Native Advertising : Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations
TL;DR: In the strategic communication field, native advertising has been hailed as the next big trend as mentioned in this paper, however, this type of marketing technique may negatively affect the perceptions of brands as well as...