Y
Yan Huang
Researcher at University of Houston
Publications - 31
Citations - 606
Yan Huang is an academic researcher from University of Houston. The author has contributed to research in topics: Social media & Medicine. The author has an hindex of 7, co-authored 24 publications receiving 322 citations. Previous affiliations of Yan Huang include Pennsylvania State University & Southern Methodist University.
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Toward a theory of interactive media effects (TIME) four models for explaining how interface features affect user psychology
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A Tale of Two Sources in Native Advertising : Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations
TL;DR: In the strategic communication field, native advertising has been hailed as the next big trend as mentioned in this paper, however, this type of marketing technique may negatively affect the perceptions of brands as well as...
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Effects of cultural tailoring on persuasion in cancer communication: : A meta-analysis
Yan Huang,Fuyuan Shen +1 more
TL;DR: In this article, a meta-analysis examined the persuasive impact of culturally tailored messages in cancer communication and found that culturally tailored cancer messages had an overall small and significant influence on persuasion (r =.120, p <.001).
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Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions?
Ruoxu Wang,Yan Huang +1 more
TL;DR: In this article, the effects of message source and types of corporate social responsibility message on stakeholder's perception toward CSR and behavioral intention toward the company were examined, and the results showed that the internal CSR message elicited greater perceptions of trust, satisfaction, control mutuality, and commitment toward the organization among the stakeholders than the external CSR messages and the CEO's personal life message.
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A Metacognitive Approach to Reconsidering Risk Perceptions and Uncertainty: Understand Information Seeking During COVID-19
Yan Huang,Chun Yang +1 more
TL;DR: In this paper, the authors examined the psychological drivers of information-seeking behaviors during the coronavirus disease 2019 (COVID-19) outbreak and employed a two-wave (from April 16, 2020, to April 27, 2020) outbreak.