scispace - formally typeset
Y

Yan Huang

Researcher at University of Houston

Publications -  31
Citations -  606

Yan Huang is an academic researcher from University of Houston. The author has contributed to research in topics: Social media & Medicine. The author has an hindex of 7, co-authored 24 publications receiving 322 citations. Previous affiliations of Yan Huang include Pennsylvania State University & Southern Methodist University.

Papers
More filters
Journal ArticleDOI

A Tale of Two Sources in Native Advertising : Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations

TL;DR: In the strategic communication field, native advertising has been hailed as the next big trend as mentioned in this paper, however, this type of marketing technique may negatively affect the perceptions of brands as well as...
Journal ArticleDOI

Effects of cultural tailoring on persuasion in cancer communication: : A meta-analysis

TL;DR: In this article, a meta-analysis examined the persuasive impact of culturally tailored messages in cancer communication and found that culturally tailored cancer messages had an overall small and significant influence on persuasion (r =.120, p <.001).
Journal ArticleDOI

Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions?

TL;DR: In this article, the effects of message source and types of corporate social responsibility message on stakeholder's perception toward CSR and behavioral intention toward the company were examined, and the results showed that the internal CSR message elicited greater perceptions of trust, satisfaction, control mutuality, and commitment toward the organization among the stakeholders than the external CSR messages and the CEO's personal life message.
Journal ArticleDOI

A Metacognitive Approach to Reconsidering Risk Perceptions and Uncertainty: Understand Information Seeking During COVID-19

TL;DR: In this paper, the authors examined the psychological drivers of information-seeking behaviors during the coronavirus disease 2019 (COVID-19) outbreak and employed a two-wave (from April 16, 2020, to April 27, 2020) outbreak.