D
Des Laffey
Researcher at University of Kent
Publications - 24
Citations - 343
Des Laffey is an academic researcher from University of Kent. The author has contributed to research in topics: Initial public offering & E-commerce. The author has an hindex of 8, co-authored 24 publications receiving 316 citations.
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Journal ArticleDOI
Is Twitter for the Birds?: Using Twitter to Enhance Student Learning in a Marketing Course
Ben Lowe,Des Laffey +1 more
TL;DR: In this paper, students' perceptions of using Twitter were largely positive, though some anticipated and unanticipated barriers emerged to incorporating Twitter into marketin marketing courses, and the use of Twitter also helped marketers' use of innovative technologies and, therefore, added valuable contemporary curriculum content.
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Paid search: The innovation that changed the Web
TL;DR: This article analyzes the emergence of paid search and the mechanics of its operation, and offers managers guidance on its effective usage.
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The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
TL;DR: In this paper, an augmented technology acceptance model (TAM) was used to understand students' future intentions to adopt Twitter, a Web 2.0 technology shown to offer students a variety of benefits.
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Patriot games: the regulation of online gambling in the European Union
TL;DR: In this paper, the authors examine an area, online gambling, with the technological and legal conditions that challenge approaches that favour economic patriotism and compare two cases, the United Kingdom and Italy, that represent two different models of economic governance to argue that they are similar in which interests they seek to protect and at which level.
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Comparison websites in UK retail financial services
Des Laffey,Anthony Gandy +1 more
TL;DR: In this paper, the role of comparison websites in UK retail financial services has been analyzed, drawing on case studies from three major providers of UK financial services comparison. And the authors draw out implications for practitioners and consumers and outlines areas for future research.