Journal ArticleDOI
Paid search: The innovation that changed the Web
TLDR
This article analyzes the emergence of paid search and the mechanics of its operation, and offers managers guidance on its effective usage.About:
This article is published in Business Horizons.The article was published on 2007-05-01. It has received 52 citations till now. The article focuses on the topics: Paid inclusion & Search analytics.read more
Citations
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Brand positioning strategy using search engine marketing
TL;DR: Key contextual factors that are conducive for creating brand positioning online via SERPs are identified, including when Internet users' implicit beliefs about the meaning of the display order of search engine results are activated or heightened through feature priming.
Journal ArticleDOI
Online advertising
TL;DR: The main components of the advertising infrastructure are examined in terms of tracking capabilities, data collection, aggregation level and privacy risk, and the tracking and data-sharing technologies employed by these components are examined.
Journal ArticleDOI
Click-and-Mortar SMEs: Attracting customers to your website
TL;DR: In this article, the authors trace the emergence of infomediaries and backlinks and the mechanics of their operation, offering managers and practitioners guidance regarding how best to improve the impact of their online visibility.
Journal Article
Exploring information and communications technology adoption in enterprises and its impact on innovation performance of european countries
TL;DR: In this article, the authors analyzed whether there are differences in information and communications technology adoption among enterprises in European countries (full EU members, candidate and other countries) according to the ranking of countries at the Innovation Union Scoreboard (IUS) list.
References
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Journal ArticleDOI
The anatomy of a large-scale hypertextual Web search engine
Sergey Brin,Lawrence Page +1 more
TL;DR: This paper provides an in-depth description of Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext and looks at the problem of how to effectively deal with uncontrolled hypertext collections where anyone can publish anything they want.
Journal Article
The Anatomy of a Large-Scale Hypertextual Web Search Engine.
Sergey Brin,Lawrence Page +1 more
TL;DR: Google as discussed by the authors is a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext and is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems.
Journal ArticleDOI
Continuous “Morphing”: Competing Through Dynamic Capabilities, Form, and Function
Violina P. Rindova,Suresh Kotha +1 more
TL;DR: The study introduces the concept of continuous morphing to describe the comprehensive ongoing transformation through which the focal firms sought to regenerate their transient competitive advantage on the Internet.
Journal ArticleDOI
The stochastic approach for link-structure analysis (SALSA) and the TKC effect
Ronny Lempel,Shlomo Moran +1 more
TL;DR: SALSA, a new stochastic approach for link structure analysis, which examines random walks on graphs derived from the link structure, is presented and it is proved that SALSA is equivalent to a weighted in-degree analysis of the link-structure of World Wide Web subgraphs, making it computationally more efficient than the mutual reinforcement approach.
Journal Article
How to acquire customers on the Web.
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business, demonstrates that there is a way to find out which half really works.