D
Domenico Consoli
Researcher at University of Urbino
Publications - 27
Citations - 356
Domenico Consoli is an academic researcher from University of Urbino. The author has contributed to research in topics: Enterprise 2.0 & Enterprise architecture. The author has an hindex of 6, co-authored 27 publications receiving 293 citations. Previous affiliations of Domenico Consoli include Marche Polytechnic University.
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Literature Analysis on Determinant Factors and the Impact of ICT in SMEs
TL;DR: This paper analyzes the literature on determinant factors that stimulate the adoption and use of ICT and the impact on organizations, and concludes that adequate conditions favour the best ICT implementation.
Journal Article
Are Small Businesses Really Able to Take Advantage of Social Media
TL;DR: In this article, a sample of 48 Italian small firms is analyzed to understand if small enterprises are able to fully exploit social media potentialities, and the results show that, although social media are quite common among small businesses, they are not always able to use these tools in a truly profitable way.
Journal Article
A New Concept of Marketing: The Emotional Marketing
TL;DR: In the marketing area, a new concept of marketing is emerging: the emotional marketing as discussed by the authors, which studies how to arouse emotions in people to induce them to buy that particular produc/service.
Posted Content
Marketing 2.0: A new marketing strategy
Domenico Consoli,Fabio Musso +1 more
TL;DR: In this article, the authors present a model of marketing 2.0 that facilitates the relationships between enterprise and customer through a bidirectional channel during pre and post purchase, and the customer affections sentimentally and emotionally to brand and company.