The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...

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Conceptualizing, measuring, and managing customer-based brand equity

Publisher Summary This chapter focuses on the modern notion of short-term memory, called working memory. Working memory refers to the temporary maintenance of information that was just experienced or just retrieved from long-term memory but no longer exists in the external environment. These internal representations are short-lived, but can be maintained for longer periods of time through active rehearsal strategies, and can be subjected to various operations that manipulate the information in such a way that makes it useful for goal-directed behavior. Working memory is a system that is critically important in cognition and seems necessary in the course of performing many other cognitive functions, such as reasoning, language comprehension, planning, and spatial processing. This chapter demonstrates the functional importance of dopamine to working memory function in several ways. Elucidation of the cognitive and neural mechanisms underlying human working memory is an important focus of cognitive neuroscience and neurology for much of the past decade. One conclusion that arises from research is that working memory, a faculty that enables temporary storage and manipulation of information in the service of behavioral goals, can be viewed as neither a unitary, nor a dedicated system. Data from numerous neuropsychological and neurophysiological studies in animals and humans demonstrates that a network of brain regions, including the prefrontal cortex, is critical for the active maintenance of internal representations.

Chapter 11 Working memory

Co-Planar Stereotaxic Atlas of the Human Brain—3-Dimensional Proportional System: An Approach to Cerebral Imaging, J. Talairach, P. Tournoux. Georg Thieme Verlag, New York (1988), 122 pp., 130 figs. DM 268

Attention and Effort

Availability: A heuristic for judging frequency and probability

Is Gray Matter the Stuff of Cognitive Theory?@@@Memory, Consciousness, and the Brain: The Tallinn Conference

Reviews the book, Illusions and Delusions of the Supernatural and the Occult by D. H. Rawcliffe. The author describes in some detail different kinds of better known occult, spiritualistic, and psychic practices and phenomena, and then proceeds to demonstrate that most of these, if not all, can be understood in terms of “psychological automatism, suggestion, hypnosis, hallucination, neurosis, hysteria, functional malady, sensory hyperacuity, delusion, fraud, prestidigitation, and Limitless credulity.” On the whole, the author has done a creditable job in illuminating the vast and dark field of the occult and in so doing has provided his reader with a bill that is both entertaining and edifying.

Review of Illusions and Delusions of the Supernatural and the Occult.

Recall and recognition: A reply to Light, Kimble, and Pellegrino

No eternal truth in GAPS

The Awards for Distinguished Scientific Contributions are presented to persons who, in the opinion of the Committee on Scientific Awards, have made distinguished theoretical or empirical contributions to basic research in psychology. The 2017 recipients of the APA Scientific Contribution Awards were recognized by the 2016 Board of Scientific Affairs and selected by the 2016 Committee on Scientific Awards. Members of the committee were James Grau, PhD (Chair); Megan R. Gunnar, PhD; Daniel N. Klein, PhD; Hazel R. Markus, PhD; Karen A. Matthews, PhD; and Linda Smith, PhD. (PsycINFO Database Record

Endel Tulving

Papers

Is Gray Matter the Stuff of Cognitive Theory?@@@Memory, Consciousness, and the Brain: The Tallinn Conference

Review of Illusions and Delusions of the Supernatural and the Occult.

Recall and recognition: A reply to Light, Kimble, and Pellegrino

No eternal truth in GAPS

Award for Distinguished Scientific Contributions