Eugene Cheng-Xi Aw

TL;DR: In this paper, a framework of antecedents and outcomes of parasocial interactions with celebrities on social media was proposed, and the authors collected 270 usable responses, and data were analyzed using partial least square structural equation modeling.

TL;DR: In this article, the authors examined the antecedents and outcomes of followers' parasocial relationships with social media influencers, and found that influence attempts positively influence parasocial relationship, whereas parassocial relationships negatively influence perceived endorser motive (self-serving), which in turn reduces purchase intention, and self-discrepancy moderates the relationships between influence attempts and parasocial relations.

TL;DR: In this paper, the authors proposed and empirically tested a model encompassing antecedents of web-rooming, an emerging shopping behavior in omnichannel retailing, and delineated the impacts of shopping motivation, perceived channel-related benefits and costs on web-home intention.

TL;DR: In this paper, the authors proposed a comprehensive research model which incorporates consumer traits (i.e., need for touch, need for interaction, and price-comparison orientation), channel-related factors (e.g., online search convenience, perceived usefulness of online reviews, perceived helpfulness of in-store salespeople, and perceived risk of buying online), and smart shopping perception as antecedents of webrooming intention.

TL;DR: In this paper, the authors empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS) and uncover the mediating role of trust and role of technology readiness.