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Eyun-Jung Ki

Researcher at University of Alabama

Publications -  66
Citations -  2154

Eyun-Jung Ki is an academic researcher from University of Alabama. The author has contributed to research in topics: Ethical code & Computer science. The author has an hindex of 22, co-authored 56 publications receiving 1788 citations. Previous affiliations of Eyun-Jung Ki include University of Florida & University of Oregon.

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Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions

TL;DR: In this article, the authors tested a model that posits the linkages among perceptions of the organization -public relationships, attitudes, and behavioral intentions toward an organization among members of a key public.
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Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997-2010

TL;DR: This paper explored patterns and trends of social media research over the past fourteen years across four disciplines and found that social media have gained incremental attention among scholars, and who have, in turn, been responding and keeping pace with the increased usage and impact of this new medium.
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Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property

TL;DR: Sequel, actor, budget, genre, genre (drama), Motion Picture Association of America rating, release periods, and number of first-week screens were significantly related to total box office performance.
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Situational crisis communication and interactivity: Usage and effectiveness of Facebook for crisis management by Fortune 500 companies

TL;DR: Examination of Facebook usage of Fortune 500 companies and the effectiveness with which these companies employed the platform for crisis management indicated that ‘justification’ and ‘full apology’ were the most commonly used crisis response strategies.
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Relationship maintenance strategies on Fortune 500 company web sites

TL;DR: In this article, a content analysis of 286 web sites was conducted to determine how corporations use their site as a communication medium for building and nurturing relationships with publics, and the results revealed that openness was the strategy used most frequently.