Journal ArticleDOI
Relationship maintenance strategies on Fortune 500 company web sites
Eyun-Jung Ki,Linda Childers Hon +1 more
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TLDR
In this article, a content analysis of 286 web sites was conducted to determine how corporations use their site as a communication medium for building and nurturing relationships with publics, and the results revealed that openness was the strategy used most frequently.Abstract:
Purpose – The purpose of this paper is to examine how organizations enact positivity, openness, access, sharing of tasks, and networking through their web sites. The paper also aims to investigate whether, different types of industries display different levels of relationship strategy.Designs/methodology/approach – A content analysis of 286 web sites was conducted to determine how corporations use their site as a communication medium for building and nurturing relationships with publics. Company web sites were selected from the Fortune 500 list according to industry type. The sites were analyzed for the presence and quality of variables identified in the public relations literature as measures of relationship maintenance strategies.Findings – The study's first research question addressed how the sampled organizations display use of relationship maintenance strategies through their web sites. The results revealed that openness was the strategy used most frequently. The quality of the openness dimension als...read more
Citations
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From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes
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Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations
Journal ArticleDOI
Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions
Eyun-Jung Ki,Linda Childers Hon +1 more
TL;DR: In this article, the authors tested a model that posits the linkages among perceptions of the organization -public relationships, attitudes, and behavioral intentions toward an organization among members of a key public.
Journal ArticleDOI
Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter
TL;DR: This paper examined how government agencies are using Twitter to communicate with their audiences through content analysis of 1800 updates from 60 government agencies and found that government agencies primarily relied on one-way communication that sought to inform and educate rather than two-way symmetrical conversations.
References
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Book
Mass Media Research: An Introduction
TL;DR: Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources as mentioned in this paper.
Book
Organizations and Environments
TL;DR: Aldrich's organizational change model as mentioned in this paper focuses on the processes of variation, selection, retention, and struggle of an organization and its environment, rather than a set of focal organizations.