F
Faseeh Amin Beig
Researcher at Central University of Kashmir
Publications - 4
Citations - 76
Faseeh Amin Beig is an academic researcher from Central University of Kashmir. The author has contributed to research in topics: Brand equity & Commoditization. The author has an hindex of 3, co-authored 4 publications receiving 34 citations.
Papers
More filters
Journal ArticleDOI
Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook:
TL;DR: In this article, the authors have studied the impact of social media marketing (SMM) on the performance of online advertising campaigns and found that SM is an important and emerging area of research, which is of interest to marketers and academicians.
Journal ArticleDOI
Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir:
TL;DR: Brand equity is one of the prime and strategic assets for most of the contemporary business organizations as mentioned in this paper, and companies are focusing on novel and innovative ways in order to build brand equity.
Journal ArticleDOI
Brand Experience and Brand Equity
TL;DR: In this article, the authors consider the increasing competition in the business environment, commoditization of products, and increasing demand for brands as strategic and valuable assets which drive business organizations in modern times.
Journal ArticleDOI
Romancing the Brands on Social Media
TL;DR: In this paper, the importance of brand romance in emotional attachment with brands has been highlighted, and the authors provided ample evidence that suggests brand romance is important in such relationships. But, they did not consider the relationship between brands and emotional attachment.