Enhancing the customer experience with virtual and augmented reality: The impact of content and device type

The use of mobile devices in-store and the effect on shopping experience: A systematic literature review and research agenda

In the last year, educational experiences have become increasingly challenging due to teaching classes remotely. For this reason, it has been necessary to develop educational strategies that accompany the use of new technologies to maintain student interest. One of these methodologies is gamification, implemented in school environments more frequently due to the pandemic and whose impact on student motivation and engagement needs to be explored. The literature shows that student participation in these contexts should be increased when applying this methodology, where teachers can also provide greater support. This research proposes improving these aspects by developing a gamification strategy that can be easily replicated in other environments. This study was carried out for a chemistry course at a university in central Mexico. This proposal details the short-, medium-, and long-term bonuses which stimulated and motivated students and achieved specific objectives. We also present the quantitative results of a questionnaire applied to 48 engineering students to identify their perceptions of how gamification could increase motivation and engagement in learning the subject of chemistry. In addition, pre- and post-knowledge tests were applied to determine whether there were changes in the learning outcomes. The results indicated that gamification increased student motivation and engagement, improved attitudes, promoted actions such as keeping the camera on during lectures and regular attendance, and improved student grades. This study fills the need for planning strategies to help improve student motivation in online classes and proposes an instrument to measure the results. It can be helpful to those interested in applying or adapting it in other disciplines.

Gamification as a Strategy to Increase Motivation and Engagement in Higher Education Chemistry Students

Masstige Strategies on Social Media: The Influence on Sentiments and Attitude toward the Brand

학술·연구정보가이드: Web of Science: Web of Science소개

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Virtual reality and gamification in marketing higher education: a review and research agenda

This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-...

The role of creative communications and gamification in customer engagement in higher education: a sentiment analysis approach

Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach

This study intends to extend the understanding of drivers of student engagement in the educational context and analyse mindfulness as a moderator of the different associations in the proposed model. The proposed model regards VR experiences as stimuli, telepresence, pleasantness of the experience and memory as an organism and student engagement as the response. A sample of 136 participants allowed us to test the model. Findings revealed that all hypotheses were supported except H6 linking pleasantness of the experience with student engagement. Only the relationship between pleasantness and memory is higher for mindful students than non-mindful ones. These findings mean that students do not need to feel pleasure about what they are learning to be engaged

Creating Memories and Engagement in College Student Through Virtual Reality

Nowadays we witness numerous partnerships and projects of national and international scope around active training, using digital tools and based on co-creation processes between different partners, to obtain more creative and appropriate processes to respond to current and future scientific, academic and professional challenges. This article presents the participation of a group of professors from Instituto Politécnico de Setúbal (IPS) in the DEMOLA® approach to be trained as facilitators. We present the objectives, the formation of the teams and the established work methodology, and the application of this methodology adapted to the curricular unit of Process Optimization of the Master of Biological and Chemical Engineering.
We briefly describe the main phases that constitute the development of the project within the scope of IPS and the obtained results from the analysis of all components (student training, professors, challenges with companies/organizations and perceptions of the whole team).
We emphasize the development of instrumental skills (Canva, Miro, PESTLE, Portfolio); scientific/ pedagogical skills (Teamwork, Multiprofessional Approach, Co-creation Processes, Design Thinking, Research, Facilitation, Disruptive Thinking and Co-construction, among others); and “win-win” situations, or rather “learn-learn” between facilitators and students, innovation, intergenerational, sustainability and freedom of thought.

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Fernando Angelino

Papers

Virtual reality and gamification in marketing higher education: a review and research agenda

The role of creative communications and gamification in customer engagement in higher education: a sentiment analysis approach

Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach

Creating Memories and Engagement in College Student Through Virtual Reality

Co-creation design thinking process: Learning with demola approach