Spanish Journal of Marketing - ESIC 

TL;DR: In this paper, the authors developed a technology acceptance model that integrates the innovation diffusion theory, perceived risk and trust in the classic TAM model in order to shed light on what factors determine user acceptance of mobile banking applications.

TL;DR: In this paper, the authors explore the phenomenon of impulse buying in the fashion industry and compare the online and offline channels to determine which one is perceived as leading to more impulsive buying.

TL;DR: In this article, the authors proposed that value congruity directly affects customer-brand identification (CBI), affective brand commitment and customer engagement (CBE), which, in turn, paves the way for advancing consumer relationships with hospitality brands, as measured through brand loyalty.

TL;DR: In this article, the authors investigate consumers' perceptions regarding attributes of online shopping websites that influence their cognitive and affective attitudes and also online purchase intentions and show that consumers' perception of utilitarian attributes and hedonic attributes are significant and positive predictors of cognitive, affective, and purchase intentions.

TL;DR: In this paper, the authors examined the role that positive emotional experiences play in the generation of electronic word-of-mouth (eWOM) and the influence both variables have, together with customer satisfaction and brand reputation, on customer loyalty in the context of hospitality services.