Journal of Creative Communications 

About: Journal of Creative Communications is an academic journal published by SAGE Publishing. The journal publishes majorly in the area(s): Social media & Computer science. It has an ISSN identifier of 0973-2586. Over the lifetime, 313 publications have been published receiving 2390 citations. The journal is also known as: Creative communications.

Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook:

Abstract: This research analyzes the communication process of humorous memes in the most vibrant online phenomenon, Facebook. Through quantitative and qualitative content analysis of 1,000 memes shared on a Facebook page, this research tests the effect of various styles and types of humour on the virality of memes. Self-defeating is the most effective style of humour although it is not the most frequently used. By applying the typology used in the context of broadcast and print media, this study shows that although sarcasm and silliness are the two most prevalent types of humour used in Internet memes, no obvious differences can be observed in the effects of seven types of humour—comparison, personification, exaggeration, pun, sarcasm, silliness and surprise—on virality. Nevertheless, the authors develop the framework for humorous memes in social media communications by combining established communication models with the concepts and theories of humour and virality. The findings of this research may benefit practit...

Social Media Conceptualization and Taxonomy: A Lasswellian Framework

Abstract: ‘Social media’ has become a widely used term, and the subject of a growing body of academic research, but with little definitional consensus. The purpose of this article is to answer the question: what are social media? We examined existing scholarly definitions of the term ‘social media’ through a Lasswellian lens, by applying directed content analysis to a sample of 23 academic definitions retrieved from the top 179 cited papers on social media in the Web of Knowledge database. The present study makes two main contributions to the theorization of social media. First, we build on previous academic efforts to suggest an inclusive definition of social media based on Lasswell’s act of communication. Second, using the suggested definition, we categorize social media channels based on three dimensions, that is, user, content format and function. This taxonomy is illustrated by presenting a social media cube that aims to help practitioners, managers, researchers and developers to both classify existing social ...

Impact of Media Advertisements on Consumer Behaviour

Abstract: Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different composition that engages the consumers in a distinct way. Dig...

An Exploratory Study in Celebrity Endorsements

Abstract: This study raises three questions and attempts to provide tentative explanations for them. The first two questions relate to locating, in the consumer's perceptual space, the relative position of I...

How entertainment-education programmes promote dialogue in support of social change.

Abstract: Mass media messages often prompt dialogue among listeners or viewers. Such dialogue may reinforce social stability or lead to pro-social change. If the dialogue prompted by a mass media programme i...