F
Fernando Lourenço
Researcher at Institute for Tourism Studies, Macao
Publications - 21
Citations - 484
Fernando Lourenço is an academic researcher from Institute for Tourism Studies, Macao. The author has contributed to research in topics: Entrepreneurship & Tourism. The author has an hindex of 10, co-authored 21 publications receiving 393 citations. Previous affiliations of Fernando Lourenço include Manchester Metropolitan University & Fortune.
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Promoting sustainable development: The role of entrepreneurship education:
TL;DR: A new educational approach to sustainable development is emerging in the entrepreneurship literature as discussed by the authors, however, because business schools encourage a "profit-first mentality" and critics question their "first-come-first-served" attitude.
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Marketing in SMEs: a “4Ps” self-branding model
TL;DR: In this paper, a qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK was used to explore the extent to which traditional marketing theory and practice can be applied in small and medium-sized enterprises (SMEs).
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Enterprise education: the effect of creativity on training outcomes
TL;DR: In this article, the authors explored the effects of a creativity-enhancing training program on the learning intentions of nascent entrepreneurs by evaluating the impact of the nascent entrepreneurs' perceived level of creativity on training outcomes, measured in terms of perceived ease of use, perceived usefulness and intention to exploit learning.
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Email subject lines and response rates to invitations to participate in a web survey and a face-to-face interview: the sound of silence
TL;DR: This article investigated the relationship between blank and non-blank email subject lines on levels of response to a solicitation to participate in an interview, and on participation in a web survey, and found that sending an invitation with a blank subject line would induce a sense of curiosity in recipients that would improve email response and willingness to participate.
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Integrating “education for entrepreneurship” in multiple faculties in “half‐the‐time” to enhance graduate entrepreneurship
TL;DR: In this article, the authors highlight the role of entrepreneurship education in encouraging the growth of graduate entrepreneurship in the UK to help overcome the over-supply of university graduates in a very difficult employment market.