萨义德以其独特的双重身份,对西方中心权力话语做了分析,通过对文学作品、演讲演说等文本的解读,将O rie n ta lis m——"东方学",做了三重释义:一门学科、一种思维方式和一种权力话语系统,对东方学权力话语做了系统的批判,同时将东方学放入空间维度对东方学文本做了细致的解读。

萨义德的“Orientalism”释义

You are what you can access: Sharing and collaborative consumption online

Information and communications technologies ICTs have enabled the rise of so-called "Collaborative Consumption" CC: the peer-to-peer-based activity of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services. CC has been expected to alleviate societal problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination within communities. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in CC. Therefore, in this article we investigate people's motivations to participate in CC. The study employs survey data N=168 gathered from people registered onto a CC site. The results show that participation in CC is motivated by many factors such as its sustainability, enjoyment of the activity as well as economic gains. An interesting detail in the result is that sustainability is not directly associated with participation unless it is at the same time also associated with positive attitudes towards CC. This suggests that sustainability might only be an important factor for those people for whom ecological consumption is important. Furthermore, the results suggest that in CC an attitude-behavior gap might exist; people perceive the activity positively and say good things about it, but this good attitude does not necessary translate into action.

The sharing economy: Why people participate in collaborative consumption

Bodies That Matter: On the Discursive Limits of “Sex”

Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptionscapes: temporality, anonymity, market mediation, consumer involvement, the type of accessed object, and political consumerism. Access-based consumption is examined in the context of car sharing via an interpretive study of Zipcar consumers. Four outcomes of these dimensions in the context of car sharing are identified: lack of identification, varying significance of use and sign value, negative reciprocity resulting in a big-brother model of governance, and a deterrence of brand community. The implications of our findings for understanding the nature of exchange, consumption, and brand community are discussed.

Access-Based Consumption: The Case of Car Sharing

This study investigates consumers' relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor consumer's identities either to their homeland or to the host country. This study reexamines this claim via in-depth interviews with elite global nomads, deterritorialized consumers who engage in serial relocation and frequent short-term international mobility. An alternative relationship to possessions characterized by detachment and flexibility emerges, which is termed “liquid.” Three characteristics of a liquid relationship to possessions are identified: temporary situational value, use-value, and immateriality. The study outlines a logic of nomadic consumption, that of instrumentality, where possessions and practices are strategic resources in managing mobility. A liquid perspective on possessions expands current understandings of materiality, acculturation, and globalization.

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Liquid Relationship to Possessions

Through an ethnography of shopping that takes place in five thrift stores in a US midwestern town, the authors examine the role of thrift in a shopping process that is both economic and hedonic—‘thrift shopping’. Taking a dialectical perspective on the study of shopping (Sherry, 1990), Miller's (1998) findings on the role of thrift are extended by showing that in the thrift shopping context thrift coexists with treat, and the pursuit of thrift can itself become a hedonic experience. In addition, the authors identify six ways in which consumers practise thrift in thrift shopping and the hedonic benefits that they derive from this money-saving activity. The findings challenge the traditional frugality perspective of dichotomising thrift and hedonic desire being opposite and contradictory orientations. Copyright © 2005 John Wiley & Sons, Ltd.

Thrift shopping: Combining utilitarian thrift and hedonic treat benefits

This study examines the role of consumer technology paradoxes within the context of self-service technology and the routes by which these paradoxes influence customer satisfaction evaluation. Analysis of survey data from online banking customers indicates that three paradoxes operate in this context: control/chaos, fulfill needs/create needs, and freedom/enslavement. The study reveals further that the effects of these paradoxes on customer satisfaction are mediated by consumer performance ambiguity and consumer trust in technology. Theoretical and managerial implications of consumer paradoxical experiences for technology-based services are discussed. © 2008 Wiley Periodicals, Inc.

Understanding how technology paradoxes affect customer satisfaction with self‐service technology: The role of performance ambiguity and trust in technology

While commercial media are increasingly attended to in multitasking contexts, advertising research is dominated by sequential marketing communication models where the consumer is a passive receiver of one type of media at a time. This study examine's media multitasking behaviors and experiences among young consumers. Media multitasking is the practice of participating in multiple exposures to two or more commercial media forms at a single point in time, including traditional, online, social, and entertainment media. Prior research argues that multitasking results in diminished comprehension and performance. Through a qualitative approach with a sample of 64 young consumers involving interviews and collages, this study highlights the paradoxical experiences of media multitasking. The authors develop a conceptual model that explains the personal benefits and costs associated with media multitasking, and proposes its impact on consumers' motivation, ability and opportunity (the MAO model) to process commercial media content. Further, the study suggests an inverted-U relationship between media multitasking and the MAO model and proposes four behavioral coping moderators to this relationship.



Copyright © 2010 John Wiley & Sons, Ltd.

Fleura Bardhi

Papers

Access-Based Consumption: The Case of Car Sharing

Liquid Relationship to Possessions

Thrift shopping: Combining utilitarian thrift and hedonic treat benefits

Understanding how technology paradoxes affect customer satisfaction with self‐service technology: The role of performance ambiguity and trust in technology

Tuning in and tuning out: media multitasking among young consumers