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Fareena Sultan

Researcher at College of Business Administration

Publications -  32
Citations -  5037

Fareena Sultan is an academic researcher from College of Business Administration. The author has contributed to research in topics: Consumer behaviour & The Internet. The author has an hindex of 23, co-authored 31 publications receiving 4751 citations. Previous affiliations of Fareena Sultan include Northeastern University.

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Journal ArticleDOI

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

TL;DR: In this article, the authors developed a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent, and estimated this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation.
Journal Article

Placing Trust at the Center of Your Internet Strategy

TL;DR: Fareena Sultan and William J. Qualls as discussed by the authors argue that consumers must make these and many other online research and purchasingdecisions almost solely on the basis oftrust, and that most Web sites provide con-sumers with scanty information on which to base their trust.
Journal ArticleDOI

Online trust: a stakeholder perspective, concepts, implications, and future directions

TL;DR: A stakeholder theory of trust is proposed, a broad conceptual framework of online trust including its underlying elements, antecedents, and consequences are articulate, and some promising future research avenues in online trust are proposed.
Journal ArticleDOI

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study

TL;DR: In this article, the authors developed a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent, and estimated this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation.
Journal ArticleDOI

International service variants: airline passenger expectations and perceptions of service quality

TL;DR: In this article, an empirical examination of airline passengers is conducted for airlines competing on the transatlantic corridor using a survey instrument in three languages, including English, French and German, to determine if consumer expectations and perceptions of airline service quality vary by nationality and whether the relative importance attributed to service quality dimensions in domestic settings can be replicated internationally.