Francesca Cabiddu

TL;DR: In this article, the authors examine how IT enables value co-creation in tourism and why some players appear to appropriate the value created in the partnership more successfully compared to others, and suggest that operators that achieve superior performance in terms of appropriating value do so because of superior strategic fit with the objectives of the value-creation initiative, synergy with other members of the network, and IT readiness to conduct business electronically.

TL;DR: In this paper, the authors identify three distinctive social media affordances for customer engagement in tourism: persistent engagement, customized engagement, and triggered engagement and extend prior research on customer engagement by examining the process of recognition (proprioception, exteroception and coperception).

TL;DR: In this paper, the authors studied the impact of social media communication strategies on firms' reputations in the hotel industry and provided insights regarding the challenges of developing online communication strategies that affect corporate reputation.

TL;DR: In this paper, six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive, and the results revealed distinct ways in which high-, medium-and low-reputation companies utilize these strategies.

TL;DR: In this paper, the authors found that value can also be co-destroyed by the same actors who interact to create value in a B2B context, and that value co-creation is a key element in the business to business (B2B) context.