Fred Beard

TL;DR: In this paper, the authors focus on the relationship between two sets of linearly related variables: predictors of internship success and outcomes of successful internships, and find that positive attitude is one of the most important factors for success.

TL;DR: This article explored advertisers' uses of humor and explanations for its broad appeal as a message tactic throughout the previous century and found that humor was a response to perceptions of changing societal factors and the consequential need to attract greater attention to advertising, the more frequent use of emotional versus rational appeals, the belief that advertising should entertain, changing perceptions of the role of advertising, and the content of the entertainment media.

TL;DR: For instance, the authors found that negative attitudes toward advertising on the part of college students could lead to their support for restrictive regulation in the future, and there are potentially negative consequences concerning the effects of advertising that college students uniquely share with other youth markets.

TL;DR: This article found that intentional humor is often present in advertisements audience members complain about and that audiences are more offended by inherently offensive themes than anything else, and when an intentionally humorous advertisement offends, it is likely because it is a certain type of humor that frequently includes an inherently offensive theme.

TL;DR: In this paper, an emerging line of theory development in the organization and management literature is reviewed, which views clients as “partial” employees and emphasizes how and when client role performance can be controlled; the likely antecedents and consequences of client representative role ambiguity are discussed.