G
Gad Saad
Researcher at Concordia University
Publications - 74
Citations - 2787
Gad Saad is an academic researcher from Concordia University. The author has contributed to research in topics: Evolutionary psychology & Consumer behaviour. The author has an hindex of 28, co-authored 73 publications receiving 2607 citations. Previous affiliations of Gad Saad include Concordia University Wisconsin.
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Evolutionary Psychology in the Business Sciences
TL;DR: Evolutionary Psychology in the Business Science, Evolutionary psychology in the business science as mentioned in this paper, evolutionary psychology in business science, Evolutionary Psychology and business psychology in Business Science, etc.
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Applying Darwinian principles in designing effective intervention strategies: The case of sun tanning
Gad Saad,Albert Peng +1 more
TL;DR: Using sunbathing as a case analysis, it is shown how Darwinian theorizing can augment social marketers' ability to develop efficacious intervention strategies.
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Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective
TL;DR: In this paper, a Darwinian-based framework is used to explain birth-order effects within the consumer-marketplace domain, and the results from an exploratory study appear to support it.
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Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective
TL;DR: It is shown that irrespective of cultural setting, online escorts advertise waist-to-hip ratios that are in line with the near-universal male preference for women that possess WHRs of 0.70.
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The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots:
TL;DR: Despite the extraordinary advances in biology in the 20th century, along with the infusion of Darwinian theory across countless domains of human import, marketing and consumer scholars have doggedly forgotten, rejected, or ignored that consumers are biological beings shaped by a common set of evolutionary forces.