G
Gad Saad
Researcher at Concordia University
Publications - 74
Citations - 2787
Gad Saad is an academic researcher from Concordia University. The author has contributed to research in topics: Evolutionary psychology & Consumer behaviour. The author has an hindex of 28, co-authored 73 publications receiving 2607 citations. Previous affiliations of Gad Saad include Concordia University Wisconsin.
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Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving
TL;DR: In this article, the authors investigated the relationship between digit ratios (2D:4D and rel2 ), a proxy of exposure to prenatal testosterone-to-estrogen ratio, and the likelihood of offering erotic gifts to romantic partners.
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Déterminants of In‐store Information Search Stratégies Pertaining to a Christmas Gift Purchase
TL;DR: In this paper, a literature review identifies a number of situational, personal, and demographic variables that may influence search behavior for a Christmas gift, and each search dimension was regressed on the identified variables, and determinants were obtained.
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Testosterone at your fingertips: Digit ratios (2D:4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates
TL;DR: It is suggested that high prenatal testosterone in men leads to greater courtship-related consumption, whereas low prenatal testosterone leads to more courtship -related consumption in women.
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Introduction to Darwinian Perspectives on Electronic Communication
TL;DR: In the special section on Darwinian perspectives on electronic communication as discussed by the authors, a discussion on how biological theories of electronic communication can bridge the current gap between technological and social theories is presented.
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Menstrual cycle effects on prosocial orientation, gift giving, and charitable giving
TL;DR: The findings suggest that the luteal phase not only prepares women's bodies for a potential pregnancy, but also prepares them psychologically by motivating them to depend on and foster social alliances that historically would have been beneficial in the event of a pregnancy.