OBJECTIVE: To standardize the use of phototherapy consistent with the American Academy of Pediatrics clinical practice guideline for the management of hyperbilirubinemia in the newborn infant 35 or more weeks of gestation. METHODS: Relevant literature was reviewed. Phototherapy devices currently marketed in the United States that incorporate fluorescent, halogen, fiber-optic, or blue light-emitting diode light sources were assessed in the laboratory. RESULTS: The efficacy of phototherapy units varies widely because of differences in light source and configuration. The following characteristics of a device contribute to its effectiveness: (1) emission of light in the blue-to-green range that overlaps the in vivo plasma bilirubin absorption spectrum (∼460–490 nm); (2) irradiance of at least 30 μW·cm −2 ·nm −1 (confirmed with an appropriate irradiance meter calibrated over the appropriate wavelength range); (3) illumination of maximal body surface; and (4) demonstration of a decrease in total bilirubin concentrations during the first 4 to 6 hours of exposure. RECOMMENDATIONS (SEE APPENDIX FOR GRADING DEFINITION): The intensity and spectral output of phototherapy devices is useful in predicting potential effectiveness in treating hyperbilirubinemia (group B recommendation). Clinical effectiveness should be evaluated before and monitored during use (group B recommendation). Blocking the light source or reducing exposed body surface should be avoided (group B recommendation). Standardization of irradiance meters, improvements in device design, and lower-upper limits of light intensity for phototherapy units merit further study. Comparing the in vivo performance of devices is not practical, in general, and alternative procedures need to be explored.

https://pediatrics.aappublications.org/content/pediatrics/early/2011/09/21/peds.2011-1494.full.pdf

Phototherapy to prevent severe neonatal hyperbilirubinemia in the newborn infant 35 or more weeks of gestation.

http://dspace.jgu.edu.in:8080/jspui/bitstream/10739/2740/1/A%20meta%20analysis%20of%20antecedents%20and%20consequences%20of%20trust%20in%20mobile.pdf

A meta-analysis of antecedents and consequences of trust in mobile commerce

The purpose of this study is to clarify theory and identify factors that could explain the level of fintech continuance intentions with an expectation confirmation model that integrates self-efficacy theory.,With data collected from 753 fintech users, this study applies partial least square structural equation modeling to compare and select the research model with the most predictive power.,The results show that financial self-efficacy, technological self-efficacy and confirmation positively affect perceived usefulness. Among these factors, financial self-efficacy and technological self-efficacy have both direct and indirect effects through confirmation on perceived usefulness. Perceived usefulness and confirmation are positively related to satisfaction. Finally, perceived usefulness and satisfaction positively influence fintech continuance intentions.,To the best of our knowledge, this is one of the earliest studies that investigates the effect of domain-specific self-efficacy on fintech continuance intentions, which enriches the existing research on fintech and deepens our understanding of users' fintech continuance intentions. We distinguish between financial self-efficacy and technological self-efficacy and specify the relationship between self-efficacy and continuance intentions. Moreover, this study highlights the importance of assessing a model's predictive power using the PLSpredict technique and provides a reference for model selection.

Understanding fintech continuance: perspectives from self-efficacy and ECT-IS theories

Neonatal phototherapy (NNPT), a noninvasive, easily available therapy, has been widely used for the treatment of neonatal jaundice for more than half a century. Its efficiency in decreasing plasma bilirubin concentration is well documented, and NNPT leads to greatly reduced exchange transfusion rates for neonates with hyperbilirubinemia. It is generally accepted that the side effects of NNPT are not serious and seem to be well controlled. This review will focus on these possible side effects as well as the approaches to minimize them.

/pdf/the-side-effects-of-phototherapy-for-neonatal-jaundice-what-4ru3dcs10r.pdf

The side effects of phototherapy for neonatal jaundice: what do we know? What should we do?

South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective

Objective
To evaluate whether light-emitting diode (LED) phototherapy is as efficacious as compact fluorescent tube (CFT) phototherapy for the treatment of non-hemolytic jaundice in healthy term and late preterm neonates.

Light emitting diodes versus compact fluorescent tubes for phototherapy in neonatal jaundice: a multi center randomized controlled trial.

Celebrity and brand mascot endorsements are very popular and often-used techniques by marketers. Marketers believe that celebrity and brand mascot endorsements provide a higher degree of appeal, attention, and customer recall ability compared with when this technique is not used. Marketers also claim that a celebrity affects the credibility of claims about a product and increases the memorabilia factor of the message, which may provide a positive effect that could be generalized to the brand. Primarily this essay has been designed such that it examines various parameters related to advertisements containing celebrity and brand mascot endorsements. Data were been collected from 150 respondents through questionnaire and subjected to t test, χ2 test, and difference of means test to enforce the hypotheses that celebrity endorsements have impacts on customers’ perceptions and their purchase intentions. The findings of this study provide insights for marketing and brand managers to design and market the...

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

A psychological phenomenon that has triggered panic buying by the rapid spread of emergent epidemic is worthy of consideration. Population across cultures and national boundaries has raided shops a...

https://journals.sagepub.com/doi/pdf/10.1177/0972150920973504

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

Digital payments evolve as the next generation system to take over the global commerce landscape in the same manner in which internet and mobile telephony had dominated the traditional communication domains. The use of mobile banking apps has spurred the digital medium across the globe and resulted in a fundamental shift in retailing practices. The purpose of this paper is to comprehend various factors influencing the customer’s continuance intentionbehavior to use mobile banking apps. In this study, we developed a research model that encompasses the attributes of Expectation confirmation theory (ECT) and Self-determination theory (SDT). The research model was tested using survey data collected from 744 respondents across various demographics and analyzed using structural equation modeling (SEM) to understand the usage behavior of mobile banking apps in a multi-faceted business environment. The various hypothesis of the research model indicate that mobile banking apps continuance intention usage behavior is strongly influenced by the satisfaction, intrinsic and identified regulations, whereas satisfaction is influenced by the expectation-confirmation, trust, and quality. The research findings reveal that, “An enormous potential are available for marketing managers and researchers to tape these opportunities and plan for continual and sustainable growth of mobile banking apps.

http://journal.ecrc.nsysu.edu.tw/index.php/pajais/article/download/473/220

Explaining customer’s continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theory

Purpose




In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude.




Design/methodology/approach




The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of SPSS. Cluster analysis has used in this paper to group the female respondents according to their attitude towards the green cosmetic products, and factor analysis is used to combine the correlated variables (describing the attitude of female consumers towards green cosmetic products) into factors. Tests such as multivariate test, chi-square test and correlation have applied to find out the objectives.




Findings




It has found that the female consumers having different age and education levels do not have different attitude towards green cosmetic products, but the income level has an impact on it. The women of different income groups are having different attitude towards the pricing and recommendation of green cosmetic products. Second, there is an impact of green cosmetic products on purchasing of female consumers. Third, there is a negative relationship between the attitude and purchasing of female consumers towards green cosmetic products.




Research limitations/implications




In this study, the respondents are taken from Delhi region in India. Future research could consider a larger or different region for different responses. Further, the variables age, education and income level have been considered for this study. For the wider aspect, other demographic and cultural variables such as occupation, gender, marital status and various cultural and sub-cultural variables based on religions can highlight the other way of green marketing effect. Only two dimensions of attitude and purchasing of female consumers were represented. For the further research scope, other dimensions such as consumers’ intentions and perception, availability and price of green cosmetic products could be considered.




Practical implications




The relation between the attitude and purchasing of female consumers are described, which can be helpful for managers for the better understanding of female consumers related with the green cosmetic products and to re-frame the marketing strategies. The low and negative correlation between these two variables can change the existing strategies of managers and can direct the marketers to find out factors which influence this relationship and make effective strategies for positioning green cosmetic products.




Originality/value




This research paper is based on the research conducted through secondary and primary database. The content presented in this research paper is original.

Garima Malik

Papers

Light emitting diodes versus compact fluorescent tubes for phototherapy in neonatal jaundice: a multi center randomized controlled trial.

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

Explaining customer’s continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theory

The attitude and purchasing of female consumers towards green marketing related to cosmetic industry