Showing papers by "Gary Knight published in 2000"
TL;DR: In this article, the authors investigate the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization, and offer empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.
Abstract: Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.
841 citations
TL;DR: In this article, a flexible model is devised and tested to represent country image processing, using data from large samples of US and Japanese consumers, and results suggest that country image cognitive processing is significantly more complex than previously thought, and culture appears to play an important role in purchase decisions.
Abstract: There is much research suggesting that the image consumers hold about a product’s country of origin can influence their purchase decision, but little empirical work has focused on the underlying cognitive processing. A flexible model is devised and tested to represent country image processing, using data from large samples of US and Japanese consumers. In addition to strongly supporting the validity of the model, results suggest that country image cognitive processing is significantly more complex than previously thought, and that culture appears to play an important role in purchase decisions. The flexible model represents a substantive improvement in the depiction of cognitive processing regarding country‐of‐origin image.
285 citations
TL;DR: In this article, the authors investigated quality and other approaches in the international management of industrial firms, and devised a structural model and assessed its validity using data from a survey-based study of internationally active industrial firms.
80 citations
TL;DR: In this article, a thorough analysis of the research published in the Journal of Business Research (JBR ) during the period of 1985-1999 was presented, where each article published in JBR was categorized into a primary content area according to the broad subject areas covered by the journal's editorial review boards.
31 citations
01 Jan 2000
14 citations
01 Jan 2000
TL;DR: In this paper, the authors propose a number of programs that governments can implement to help SMEs in overcoming the initial, challenging period of internationalization, where SMEs are typically quite resource-constrained relative to their larger, traditional rivals.
Abstract: Increasing numbers of small and medium sized firms (SMEs) are becoming active in international business. This phenomenon is being facilitated by numerous trends in the macro-environment of the firm. However, SMEs are typically quite resource-constrained relative to their larger, traditional rivals. Many SMEs fail to bridge the gap between initial exporting efforts and ultimate success abroad. We propose a number of programs that governments can implement to help SMEs in overcoming the initial, challenging period of internationalization.
3 citations