Gary L. Kreps

TL;DR: For instance, the authors found that 63.0% of the US adult population in 2003 reported ever going online, with 63.7% (95% CI, 61.7%-65.8%) of the online population having looked for health information for themselves or others at least once in the previous 12 months.

TL;DR: This chapter introduces the Research Culture, and discusses the importance of Knowing Research Methods, and the process of Analyzing and Reporting Qualitative Data in Communication Research.

TL;DR: The HINTS survey instrument was built upon extant models of health communication and behavior change, taking into account the rapidly changing communication environment, and questions in the survey were drawn from an overall theoretical framework that juxtaposed the “push” aspects of traditional broadcast media against the“pull” elements of new media.

TL;DR: Key communication issues involved in the design of effective and humane eHealth applications are reviewed to help guide strategic development and implementation of health information technologies.

TL;DR: Current evidence concerning e- health communication is examined and opportunities for e-health applications are evaluated, with growing initial evidence that e- Health Communication can improve behavioral outcomes.