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George Wright

Researcher at University of Strathclyde

Publications -  164
Citations -  11960

George Wright is an academic researcher from University of Strathclyde. The author has contributed to research in topics: Scenario planning & Delphi method. The author has an hindex of 45, co-authored 155 publications receiving 10890 citations. Previous affiliations of George Wright include Durham University & University of Leeds.

Papers
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Book ChapterDOI

Organizational, Group, and Individual Decision Making in Cross-Cultural Perspective

TL;DR: This article reviewed research that has investigated decision making in a cross-cultural perspective, focusing on three main areas: (1) Japanese versus American organizational decision-making processes, (2) group polarization phenomenon, and (3) individual decision making under uncertainty between groups of students and managers in Southeast Asia and Britain.
Journal ArticleDOI

Delphi with feedback of rationales: how large can a Delphi group be such that participants are not overloaded, de-motivated, or disengaged?

TL;DR: The authors investigated the effect of Delphi group size and opinion diversity on group members' information load as well as on their overall experience of the Delphi process -in terms of task involvement (enjoyment and interest) and in terms of group sway.
Journal ArticleDOI

Drivers in the adoption and sophistication of Database Marketing in the services sector.

TL;DR: In this article, the authors present key empirical findings on the relationship between the degree of both marketing and information orientation within an organization and the use and sophistication of database marketing, and suggest that a marketing orientation is important to the adoption and sophistication, but only in so far as it is not already developed in the industry.
Book

Scenario Thinking: Preparing Your Organization for the Future in an Unpredictable World

TL;DR: This thoroughly revised and expanded second edition introduces new approaches in detail, with clear guidelines and examples to enable the reader to select and implement the most appropriate scenario method to suit the issue at hand – considering the timeframe for its investigation, the resources available and the outcomes expected.
Journal ArticleDOI

The quality of expert probability judgement: issues and analysis

TL;DR: Evidence is presented which suggests that this recomposition technique doesn't guarantee valid probabilities, and some solutions are proposed which should help ensure that probability judgements of increased validity are available to those attempting to capture subjective assessments for input into decision support systems.