H
Harvir S. Bansal
Researcher at Wilfrid Laurier University
Publications - 25
Citations - 4657
Harvir S. Bansal is an academic researcher from Wilfrid Laurier University. The author has contributed to research in topics: Service provider & Customer retention. The author has an hindex of 17, co-authored 25 publications receiving 4267 citations. Previous affiliations of Harvir S. Bansal include University of Waterloo & University of New Brunswick.
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Journal ArticleDOI
Word-of-Mouth Processes within a Services Purchase Decision Context
Harvir S. Bansal,Peter Voyer +1 more
TL;DR: In this paper, the authors investigated the role of interpersonal influences in the traditional word-of-mouth (WOM) models based within the non-interpersonal paradigm and found that the effect of noninterpersonal forces (receiver's expertise, receiver's perceived risk, and sender's expertise) on the influence of WOM on service purchase decisions.
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A Three-Component Model of Customer to Service Providers
TL;DR: In this paper, the authors address the role of consumer commitment on consumers' intentions to switch and develop a switching model that includes a three-component conceptualization of customer commitment, which is used to test the model based on data from a survey of 356 auto repair service customers.
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“Migrating” to New Service Providers: Toward a Unifying Framework of Consumers’ Switching Behaviors
TL;DR: In this paper, the applicability of a model of migration from the human geography literature as a unifying, theoretical framework for understanding consumers' service provider switching behaviors was explored, and survey data from approximately 700 consumers were used to examine the usefulness of the push, pull, and moorings (PPM) migration model.
Journal ArticleDOI
The Service Provider Switching Model (SPSM): A Model of Consumer Switching Behavior in the Services Industry
Harvir S. Bansal,Shirley Taylor +1 more
TL;DR: In this paper, a model of service provider switching was developed based on Keaveney's work and using related studies from the disciplines of marketing and psychology, and empirically examined using struct...
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Exploratory research of tourist motivations and planning
Harvir S. Bansal,H.A. Eiselt +1 more
TL;DR: In this article, a survey regarding tourist decision-making, conducted in the Province of New Brunswick in the Canadian Maritime Provinces, was conducted and based on the results of the survey, a model was built that incorporated the most important travel decisions in the sequence most travelers follow.