Psychologists have demonstrated the value of diversity--particularly diversity of viewpoints--for enhancing creativity, discovery, and problem solving. But one key type of viewpoint diversity is lacking in academic psychology in general and social psychology in particular: political diversity. This article reviews the available evidence and finds support for four claims: (1) Academic psychology once had considerable political diversity, but has lost nearly all of it in the last 50 years. (2) This lack of political diversity can undermine the validity of social psychological science via mechanisms such as the embedding of liberal values into research questions and methods, steering researchers away from important but politically unpalatable research topics, and producing conclusions that mischaracterize liberals and conservatives alike. (3) Increased political diversity would improve social psychological science by reducing the impact of bias mechanisms such as confirmation bias, and by empowering dissenting minorities to improve the quality of the majority's thinking. (4) The underrepresentation of non-liberals in social psychology is most likely due to a combination of self-selection, hostile climate, and discrimination. We close with recommendations for increasing political diversity in social psychology.

https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0140525X14000430

Political diversity will improve social psychological science.

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

Much research in the last two decades has demonstrated that human responses deviate from the performance deemed normative according to various models of decision making and rational judgment (e.g., the basic axioms of utility theory). This gap between the normative and the descriptive can be interpreted as indicating systematic irrationalities in human cognition. However, four alternative interpretations preserve the assumption that human behavior and cognition is largely rational. These posit that the gap is due to (1) performance errors, (2) computational limitations, (3) the wrong norm being applied by the experimenter, and (4) a different construal of the task by the subject. In the debates about the viability of these alternative explanations, attention has been focused too narrowly on the model response. In a series of experiments involving most of the classic tasks in the heuristics and biases literature, we have examined the implications of individual differences in performance for each of the four explanations of the normative/descriptive gap. Performance errors are a minor factor in the gap; computational limitations underlie non-normative responding on several tasks, particularly those that involve some type of cognitive decontextualization. Unexpected patterns of covariance can suggest when the wrong norm is being applied to a task or when an alternative construal of the task should be considered appropriate.

Individual differences in reasoning: Implications for the rationality debate?-Open Peer Commentary-Differences, games, and pluralism

The popularity of New Year’s resolutions suggests that people are more likely to tackle their goals immediately following salient temporal landmarks. If true, this little-researched phenomenon has the potential to help people overcome important willpower problems that often limit goal attainment. Across three archival field studies, we provide evidence of a “fresh start effect.” We show that Google searches for the term “diet” (Study 1), gym visits (Study 2), and commitments to pursue goals (Study 3) all increase following temporal landmarks (e.g., the outset of a new week, month, year, or semester; a birthday; a holiday). We propose that these landmarks demarcate the passage of time, creating many new mental accounting periods each year, which relegate past imperfections to a previous period, induce people to take a big-picture view of their lives, and thus motivate aspirational behaviors. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2014.1901.

/pdf/the-fresh-start-effect-temporal-landmarks-motivate-3rtjwcu67g.pdf

The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior

Consumer research has documented dozens of instances in which the introduction of an “irrelevant” third option affects preferences between the remaining two. In nearly all such cases, the unattractive dominated option enhances the attractiveness of the option it most resembles—a phenomenon known as the “attraction effect.” In the studies presented here, however, the authors contend that this phenomenon may be restricted to stylized product representations in which every product dimension is represented by a number (e.g., a toaster oven that has a durability rating of 7.2 and ease of cleaning rating of 5.5). Such effects do not typically occur when consumers experience the product (e.g., taste a drink) or when even one of the product attributes is represented perceptually (e.g., differently priced hotel rooms whose quality is depicted with a photo). The authors posit that perceptual representations of attributes do not support the sorts of comparisons that drive the attraction effect with highly stylized e...

The limits of attraction

People are often reluctant to comply with social causes because doing so may involve personal sacrifices of time, money, and effort for benefits that are shared by other members of society. In an effort to increase compliance, government agencies and public institutions sometimes employ financial tools to promote social causes. However, employing financial tools to induce prosocial behavior is expensive and often ineffective. We propose that anthropomorphizing a social cause is a practical and inexpensive tool for increasing compliance with it. Across three prosocial contexts, we found that individuals exposed to a message from an anthropomorphized social cause, compared with individuals exposed to a message relating to a nonanthropomorphized social cause, were more willing to comply with the message. This effect was mediated by feelings of anticipatory guilt experienced when they considered the likely consequences of not complying with the cause. The theoretical and practical implications of these findings are discussed.

Helping Fellow Beings Anthropomorphized Social Causes and the Role of Anticipatory Guilt

Mental accounting and individual welfare

Memory markers: How consumers recall the duration of experiences

The availability of and preference for eco-friendly products have increased; however, understanding of sustainable products is still insufficient because most studies have been focused only on organic products. The availability and understanding of organic products are high, but not complete. With regards to environmental protection, it is important to focus not only on the eco-friendly ingredients but also on the eco-friendly packaging because packaging has recently been found to be a primary cause of pollution. Through three studies, this article investigated the interaction between the effect of consumers’ willingness to buy (WTB), the price premium for eco-friendliness (internal: eco-friendly ingredients vs. external: eco-friendly packaging), and the product’s attributes. Three experimental studies were conducted to determine whether the consumers’ WTB and the price premium for sustainable products differ according to the eco-friendliness of the product and the product’s attributes. In Study 1 and Study 3, analysis of variance (ANOVA) was conducted; and, in Study 2, analysis of covariance (ANCOVA) was conducted. The results of Study 1 and Study 2 suggested that the consumers’ WTB for sustainable products can differ according to the product’s attribute. Moreover, results of Study 3 revealed that consumers’ WTB and satisfaction for sustainable products can differ according to level of packaging.

Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging

This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominated option, weakening the asymmetric dominance effect. Further, when initial category-based elimination is enforced, the asymmetric dominance effect and the tendency to prefer a middle option are both mitigated.

https://www.jstor.org/stable/10.1086/599045

Hee-Kyung Ahn

Papers

Helping Fellow Beings Anthropomorphized Social Causes and the Role of Anticipatory Guilt

Mental accounting and individual welfare

Memory markers: How consumers recall the duration of experiences

Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging

The Influence of Categorical Attributes on Choice Context Effects