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Showing papers in "Journal of Consumer Psychology in 2009"


Journal ArticleDOI
TL;DR: Choices are often identity-based but the linkage to identity is not necessarily explicit or obvious for a number of reasons as discussed by the authors, such as: identity feel stable but are highly sensitive to situational cues.

479 citations


Journal ArticleDOI
TL;DR: The authors show that habits are a specific form of automaticity in which responses are directly cued by the contexts (e.g., locations, preceding actions) that consistently covaried with past performance.

475 citations


Journal ArticleDOI
TL;DR: Higgins et al. as discussed by the authors reviewed different sources of engagement strength, including dealing with challenges by opposing interfering forces and overcoming personal resistance, preparing for something that is likely to happen, and using "fit" or "proper" means of goal pursuit.

347 citations


Journal ArticleDOI
TL;DR: In this article, the authors developed a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment, and found that older consumers use their considerable knowledge and experience to compensate for the impact of any agerelated changes in abilities and resources.

267 citations


Journal ArticleDOI
TL;DR: In this article, the authors propose a feelings-based account of brand extension evaluation and demonstrate that the promise of pleasure associated with luxury brands is a key driver of brand extendibility.

251 citations


Journal ArticleDOI
TL;DR: Structural Equation Models (SEM) as mentioned in this paper is an extension of Factor Analysis and Regression (FAs) for behavioral research, and it is a natural extension of factor analysis and regression.

242 citations


Journal ArticleDOI
TL;DR: In this paper, the authors proposed that consumers also prefer scarce products in this situation, which an appeal to uniqueness cannot explain, and showed that scarcity effects even occur when consumers only see traces of others' behavior through emptied shelf space.

187 citations


Journal ArticleDOI
TL;DR: Shavitt et al. as discussed by the authors applied the identity-based motivation model to culture-contingent effects of power and found that broader identities are more likely to be cued than more narrow ones, and the consequences of salient identities for selfconstructive vs. self-destructive choices.

159 citations


Journal ArticleDOI
TL;DR: In this paper, the authors show that consumers motivated to protect and maintain feelings of individual self-worth alter their product evaluations and choices to avoid a threatened aspect of their own social identity.

144 citations


Journal ArticleDOI
TL;DR: This paper examined the existence and consequences of consumers' position-based beliefs about product layouts and found that consumers choose options placed in the center more often than those on the sides of a display.

139 citations


Journal ArticleDOI
TL;DR: This article investigated the effect of refraining from a purchase temptation at one point in time on choices made at a subsequent opportunity to purchase or consume a tempting product and found that indulgence is likely to increase only when prior restraint is salient and hence can be used as a justification.

Journal ArticleDOI
TL;DR: Oyserman et al. as discussed by the authors provided a tripartite framework to help advance the research on the psychology of giving, focusing on the degree to which identities are malleable, involve a readiness to act, and help make sense of the world.

Journal ArticleDOI
TL;DR: In this paper, the authors show that the negative effect of financial incentives on compliance with the referral can be mitigated by disclosing the presence of financial motives, but also by the activation of a market pricing relationship norm.

Journal ArticleDOI
TL;DR: Oyserman et al. as mentioned in this paper suggested that the interesting questions for consumer researchers are not about identity per se, but about the relationship between the self and brand-related consumption.

Journal ArticleDOI
TL;DR: In this paper, the authors show that if an ad is not intrusive, by virtue of where it occurs in a narrative, high transportation is shown to positively impact an ad and this impact is obtained if the ad matches the narrative (thematically compatible), supporting the hypothesis that transportation can act as a message frame that increases processing.

Journal ArticleDOI
TL;DR: This commentary underscores the integrative nature of the identity-based motivation model (Oyserman, 2009), situate the model within existing literatures in psychology and consumer behavior, and illustrate its novel elements with research examples.

Journal ArticleDOI
TL;DR: The authors demonstrate an asymmetry between the spatial dimension and the other three dimensions of psychological distance, i.e., the temporal, social, and hypothetical dimensions, and show that such priming effects could become symmetric when people engage in relational processing.

Journal ArticleDOI
TL;DR: In this paper, the authors discuss how implementation intentions can be used to improve consumer decision making by promoting attention control and information elaboration, and overcoming disruptive influences, and consider the various problems that militate against the enactment of one's decisions.

Journal ArticleDOI
TL;DR: In this paper, the authors demonstrate that anticipating pride from resisting temptation facilitates self-control due to an enhanced focus on the self while anticipating shame from giving in to temptation results in self control failure due to a focus on a tempting stimulus.

Journal ArticleDOI
TL;DR: Higgins et al. as mentioned in this paper argue that the hedonic and intensity components of value may not be psychologically separable in that experiences acquire their hedonics quality through their intensity.

Journal ArticleDOI
TL;DR: In this paper, the authors used cognitive priming procedures to identify the unique effects that luck-related concepts have on consumer behavior and found that the effect of these primes on consumer behaviour was mediated by momentary changes in how lucky people felt rather than by the positive affect they were experiencing at the time.

Journal ArticleDOI
TL;DR: In this article, the authors examined word-of-mouth interactions in a dyadic setting, comprised of a WOM-opinion provider and its recipient, and found that social relations in the triad play a key role in WOM transmission.

Journal ArticleDOI
TL;DR: This paper investigated emotional antecedents of schadenfreude in a status consumption context and found that envy can lead to schaden-freude by transmuting into hostile emotions, which can be precipitated by factors such as degree of target advantage and flaunting of status product.

Journal ArticleDOI
TL;DR: In this article, the authors examine consumer replacement decisions and the ambivalence that may accompany such decisions and propose and test a decision model that incorporates both of these subdecisions.

Journal ArticleDOI
TL;DR: This paper developed the construct of coping repertoire, a new trait-based conceptualization of coping based on the number of strategies consumers use in coping with consumer stress, which is an important determinant of consumers' coping confidence appraisals.

Journal ArticleDOI
TL;DR: This paper found that a greater horizontal separation of prices leads to greater difference (and hence price-discount) perceptions, and that the greater pricediscount perceptions are linked to a higher perceived value and increased purchase likelihood.

Journal ArticleDOI
TL;DR: The authors proposed a three-stage memory marker model of memory for experience, where the human mind generates and encodes memory markers of specific episodes, stores them in memory, and after a temporal delay retrieves these markers to reconstruct the experience and make relevant judgments.

Journal ArticleDOI
TL;DR: In this article, the authors discuss the ways in which engagement, in this model, can be distinguished from arousal, motivation to act, and experienced difficulty, and distinguish between the mechanisms and predictions made by regulatory engagement theory versus cognitive dissonance theory and a goal systems approach.

Journal ArticleDOI
TL;DR: This article examined the relationship between literacy and consumer memory and found that the use of pictorial representations of brands (i.e., brand signatures) results in superior brand memory for individuals with lower literacy levels when compared to those at higher literacy levels.

Journal ArticleDOI
TL;DR: Garcia et al. as mentioned in this paper found that implicit bystanders can both decrease and increase helping behavior in non-profit and for-profit organizations, and that the degree to which a group situation fosters public scrutiny is an important moderator.