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Heiko Wieland

Researcher at California State University, Monterey Bay

Publications -  21
Citations -  1799

Heiko Wieland is an academic researcher from California State University, Monterey Bay. The author has contributed to research in topics: Service-dominant logic & Service (business). The author has an hindex of 11, co-authored 19 publications receiving 1344 citations. Previous affiliations of Heiko Wieland include California State University & University of Hawaii.

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Innovation through institutionalization: A service ecosystems perspective

TL;DR: In this article, the role of institutions in innovation from a service-ecosystems perspective is explored, which helps to unify diverging views on innovation and extend the research regarding innovation systems.
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Toward a Service (Eco)Systems Perspective on Value Creation

TL;DR: It is proposed that cross-disciplinary scholarly efforts are necessary in order to develop models and frameworks that can simplify the complexity of social and economic exchange in meaningful ways and ultimately inform practice and public policy.
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Toward a Service (Eco)Systems Perspective on Value Creation

TL;DR: In this paper, the core concepts of service-dominant logic (service-for-service exchange, value co-creation, value propositions, resource integration, and highly collaborative relationships) point to a generic actor conceptualization in which all actors engaged in exchange (e.g., firms, customers, etc.) are viewed as service providing, value creating enterprises.
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Converging on a New Theoretical Foundation for Selling

TL;DR: In this paper, the authors draw on institutional theory and service-dominant logic to advance a service ecosystems perspective and define selling in terms of the interaction between actors aimed at creating and maintaining thin crossing points.
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Business models as service strategy

TL;DR: In this article, the authors propose a business model concept that, using a fractal approach, connects business models to technological and market innovation and questions several cornerstone strategic concepts by reconceptualizing business model development from a firm-centric activity that promotes owning key resources and altering sets of decision variables to one that highlights the facilitation of broad institutional change processes.