H
Helen Borland
Researcher at Aston University
Publications - 14
Citations - 394
Helen Borland is an academic researcher from Aston University. The author has contributed to research in topics: Sustainability & Sustainability organizations. The author has an hindex of 8, co-authored 14 publications receiving 311 citations. Previous affiliations of Helen Borland include University of Birmingham.
Papers
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Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision
Helen Borland,Adam Lindgreen +1 more
TL;DR: The authors examines the relationship between marketing and sustainability through the dual lenses of anthropocentric and ecocentric epistemology, and proposes six universal marketing universal premises as part of a vision of and solution to current global un-sustainability.
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Building Theory at the Intersection of Ecological Sustainability and Strategic Management
TL;DR: In this paper, the authors build theory at the intersection of ecological sustainability and strategic management literature, specifically in relation to dynamic capabilities literature, to develop a better understanding of the strategies that businesses may follow, depending on their managers' assumptions about ecological sustainability.
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Conceptualising global strategic sustainability and corporate transformational change
TL;DR: In this paper, the authors present the concept of global strategic sustainability, represented by a conceptual framework, the "spheres of strategic sustainability" and examine routes, solutions and a vision for corporate strategic sustainability in the macro context of the global physical environment and the planet.
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Age is no barrier to wanting to look good: women on body image, age and advertising
Helen Borland,Selina Akram +1 more
TL;DR: For instance, this article found that older women, on the whole, were larger than the younger women, and they displayed a greater level of satisfaction and contentment with their body's size and appearance.
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Seeing Versus Doing: How Businesses Manage Tensions in Pursuit of Sustainability
TL;DR: This paper found that acknowledgment of organizational tensions was widespread in the Australian forestry and wood-products industry and not limited to those managers who were effective at managing corporate sustainability. But the degree to which managers did something about the perceived tensions varied with the effective group more consistently acting to manage and resolve paradoxical scenarios.