Helge Thorbjørnsen

TL;DR: In this article, the authors developed and tested a model to explain consumers' intention to use mobile services through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research.

TL;DR: In this paper, the moderating effects of gender in explaining intention to use mobile chat services are investigated and found that social norms and intrinsic motives such as enjoyment and usefulness are important determinants of intent to use among female users, whereas extrinsic motivations such as usefulness and expressiveness are key drivers among men.

TL;DR: The authors explored how e-mail personalization affects click-through intentions and found that consumers experience personalization reactance in response to highly personalized messages when the fit between the offer in the message and consumers' personal character-istics is not explicitly justified by firms.

TL;DR: It was found that personalized Web sites developed stronger consumer-brand relationships for respondent with extensive Internet experience than for respondents with limited Internet experience, and customer communities developed stronger relationships among respondents withlimited Internet experience.

TL;DR: In this paper, the effects of mobile channel additions on consumer-brand relationship dimensions are studied, and the authors suggest that a promising strategy for increasing consumption of the brand's main channel is facilitation of the consumers' direct relationship investment in the mobile services.