P
Per E. Pedersen
Researcher at Norwegian School of Economics
Publications - 60
Citations - 5135
Per E. Pedersen is an academic researcher from Norwegian School of Economics. The author has contributed to research in topics: Service (business) & Service innovation. The author has an hindex of 25, co-authored 57 publications receiving 4762 citations. Previous affiliations of Per E. Pedersen include Sewanee: The University of the South & University College of Southeast Norway.
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Intentions to use mobile services: Antecedents and cross-service comparisons
TL;DR: In this article, the authors developed and tested a model to explain consumers' intention to use mobile services through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research.
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Explaining intention to use mobile chat services: moderating effects of gender
TL;DR: In this paper, the moderating effects of gender in explaining intention to use mobile chat services are investigated and found that social norms and intrinsic motives such as enjoyment and usefulness are important determinants of intent to use among female users, whereas extrinsic motivations such as usefulness and expressiveness are key drivers among men.
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Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters
TL;DR: In the research, covering a 3-year period and involving firm-level data for a broad cross-section of U.S. industry, positive relations between higher levels of IT investment and selected measures representing organizational performance and productivity are found.
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Building brand relationships online: A comparison of two interactive applications
TL;DR: It was found that personalized Web sites developed stronger consumer-brand relationships for respondent with extensive Internet experience than for respondents with limited Internet experience, and customer communities developed stronger relationships among respondents withlimited Internet experience.
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Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
TL;DR: In this paper, the authors present a study with the purpose of testing a recently published brand experience scale in a service brand context, which reveals significant influences of dimensions of brand experience on brand personality, brand satisfaction and brand loyalty.