H
Herbjørn Nysveen
Researcher at Norwegian School of Economics
Publications - 49
Citations - 3817
Herbjørn Nysveen is an academic researcher from Norwegian School of Economics. The author has contributed to research in topics: Service (business) & The Internet. The author has an hindex of 19, co-authored 47 publications receiving 3502 citations.
Papers
More filters
Journal ArticleDOI
Intentions to use mobile services: Antecedents and cross-service comparisons
TL;DR: In this article, the authors developed and tested a model to explain consumers' intention to use mobile services through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research.
Journal ArticleDOI
Explaining intention to use mobile chat services: moderating effects of gender
TL;DR: In this paper, the moderating effects of gender in explaining intention to use mobile chat services are investigated and found that social norms and intrinsic motives such as enjoyment and usefulness are important determinants of intent to use among female users, whereas extrinsic motivations such as usefulness and expressiveness are key drivers among men.
Journal ArticleDOI
Building brand relationships online: A comparison of two interactive applications
TL;DR: It was found that personalized Web sites developed stronger consumer-brand relationships for respondent with extensive Internet experience than for respondents with limited Internet experience, and customer communities developed stronger relationships among respondents withlimited Internet experience.
Journal ArticleDOI
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
TL;DR: In this paper, the authors present a study with the purpose of testing a recently published brand experience scale in a service brand context, which reveals significant influences of dimensions of brand experience on brand personality, brand satisfaction and brand loyalty.
Journal ArticleDOI
Mobilizing the Brand: The Effects of Mobile Services on Brand Relationships and Main Channel Use
TL;DR: In this paper, the effects of mobile channel additions on consumer-brand relationship dimensions are studied, and the authors suggest that a promising strategy for increasing consumption of the brand's main channel is facilitation of the consumers' direct relationship investment in the mobile services.