Hyunjoo Oh

TL;DR: In this article, the authors extended an exploratory phase constructed from qualitative data previously gathered on this topic and aimed to update the factors influencing consumer purchase of luxury goods and, more specifically, to consider the combined effect of brand and country of origin (CoO) on the purchasing decision.

TL;DR: The authors found that the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.

TL;DR: This article found that the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.

TL;DR: In this article, a cross-national sample was set up in order to obtain a more complex understanding of how the country-of-origin concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

TL;DR: The study investigated how system usability is affected by HCI in the context of a furniture-style preference survey and displays the clear advantage for Web 3D for usability and shows that perceived usefulness and sense of presence both mediate the effect of the technology treatment on the usability outcomes.