Journal ArticleDOI
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Nadine Hennigs,Klaus-Peter Wiedmann,Christiane Klarmann,Suzane Strehlau,Bruno Godey,Daniele Pederzoli,Ágnes Neulinger,Kartik Dave,Gaetano Aiello,Raffaele Donvito,Koyama Taro,Janka Táborecká-Petrovičová,Carmen Rodríguez Santos,Jaehee Jung,Hyunjoo Oh +14 more
TLDR
This article found that the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.Abstract:
International luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments. Although luxury goods have become available to a wider range of consumers, the traditional conspicuous consumption model has been transformed into a new experiential luxury sensibility that is marked by a change in the way that consumers define luxury. Based on an empirical study in collaboration with American, European, and Asian researchers, the results provide evidence that consumers in various parts of the world purchase or wish to purchase luxury products for varied reasons but that such consumers generally possess similar values. Regardless of their countries of origin, the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.read more
Citations
More filters
Journal ArticleDOI
Mapping the luxury research landscape: A bibliometric citation analysis
TL;DR: In this article, the authors provide a systematic review of the current state of luxury research by mapping the research landscape to identify key research clusters, publications, and journals that have relevance to the luxury subject across disciplines.
Journal ArticleDOI
Customer commitment to luxury brands : antecedents and consequences
TL;DR: In this article, a questionnaire-based survey with luxury consumers examined the antecedents and consequences of consumer commitment and highlighted the role played by these forms of commitment on consumption satisfaction and advocacy intentions.
Journal ArticleDOI
Values associated with luxury brand consumption and the role of gender
TL;DR: Zhang et al. as discussed by the authors investigated the role of gender in the perceptions of and motives for luxury brand consumption and found that women give more importance to refinement, while men give more attention to exclusivity and elitism, while public self-consciousness has a stronger positive influence on refinement for women rather than men.
Journal ArticleDOI
Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable
TL;DR: In this article, a PLS hierarchical fourth-order latent variables model was used to reveal the paths of luxury dream building, beyond mere physical rarity and very high quality, eight experiential and perceptual levers fuel luxury desirability through two structural paths: selection and seduction.
Journal ArticleDOI
Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement
TL;DR: In this paper, an online semi-structured qualitative questionnaire incorporates a modified thematic apperception testing projective technique and is administered in three target countries for luxury brands: France, Korea and Australia.
References
More filters
Journal ArticleDOI
Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
Book
The Theory of the Leisure Class
TL;DR: The Pecuniary standard of living is defined in this paper as "conspicuous leisure, conspicuous consumption, and higher learning as an expression of the pecuniary culture".
Journal ArticleDOI
Hedonic Consumption ; Emerging Concepts, Methods and Propositions
TL;DR: In this paper, the authors define hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience.
Journal ArticleDOI
Why we buy what we buy: A theory of consumption values
TL;DR: In this article, the authors present a theory developed to explain why consumers make the choices they do, including the choice to buy or not buy (or to use or not use) cigarettes and the choice of one type of cigarette over another.
Journal ArticleDOI
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Marsha L. Richins,Scott Dawson +1 more
TL;DR: In this article, the development of a values-oriented materialism scale with three components (acquisition centrality, acquisition as the pursuit of happiness, and possession defined success) is described.