Understanding consumers' continuance intention towards mobile purchase

This meta-analysis investigates privacy concerns and literacy as predictors of use of online services and social network sites (SNSs), sharing information, and adoption of privacy protective measures. A total of 166 studies from 34 countries (n = 75,269) were included in the analysis. In line with the premise of privacy paradox, privacy concerns did not predict SNS use. However, users concerned about privacy were less likely to use online services and share information and were more likely to utilize privacy protective measures. Except for information sharing, the relationships were comparable for intentions and behavior. Analyses also confirm the role that privacy literacy plays in enhancing use of privacy protective measures. The findings can be generalized across gender, cultural orientation, and national legal systems.

Irina Popova

Papers

The effect of online privacy policy on consumer privacy concern and trust