Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.

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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context

Extension of the Technology Acceptance Model: Four Longitudinal Field : .

Understanding consumers' continuance intention towards mobile purchase

This meta-analysis investigates privacy concerns and literacy as predictors of use of online services and social network sites (SNSs), sharing information, and adoption of privacy protective measures. A total of 166 studies from 34 countries (n = 75,269) were included in the analysis. In line with the premise of privacy paradox, privacy concerns did not predict SNS use. However, users concerned about privacy were less likely to use online services and share information and were more likely to utilize privacy protective measures. Except for information sharing, the relationships were comparable for intentions and behavior. Analyses also confirm the role that privacy literacy plays in enhancing use of privacy protective measures. The findings can be generalized across gender, cultural orientation, and national legal systems.

Online Privacy Concerns and Privacy Management: A Meta-Analytical Review

The privacy-personalization paradox in mHealth services acceptance of different age groups

The effect of online privacy policy on consumer privacy concern and trust

The purpose of this study is to apply a conceptual model of mobile phone users' intention to accept mobile blog in different cultural contexts. First, the study investigates factors influencing the acceptance of mobile blogs from mobile phone users' perspective. Second, the study applies a conceptual model from the cross-cultural perspective. Samples are collected from Indonesia and Taiwan. The model indicates cultural difference as a significant moderator and that users' intention to accept mobile blogs is driven by five factors: ubiquity, convenience, personalisation, interaction, and mobile sharing. Implications for practice and suggestions for future research are provided.

Comparison of mobile-blogging acceptance between Indonesia and Taiwan

This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model to explain dual routes of persuasive communication through various factors affecting individual acceptance and usage of mobile shopping apps, and identify the antecedents of consumers’ perceived risk in the context of mobile shopping. Structural equation modeling is adopted to test the proposed model. Information quality has a negative effect on perceived risk (central route), while source credibility has a positive impact on perceived usefulness (peripheral route). The antecedents of perceived risk including information quality, source credibility, familiarity, and personal innovativeness which are divided into four categories: cognition-based, affect-based, experience-based, and personality-oriented. The four antecedents significantly affect consumer’s perceived risk in adopting mobile shopping apps. The results show that consumers’ perceived usefulness and perceived risk affect consumers’ behavioral intentions of mobile shopping apps adoption.

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Kuang-Wen Wu

Papers

The effect of online privacy policy on consumer privacy concern and trust

Comparison of mobile-blogging acceptance between Indonesia and Taiwan

Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model