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Showing papers by "J. Jeffrey Inman published in 1996"

Journal Article•DOI•
Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior:

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Hans C.M. van Trijp1, Wayne D. Hoyer2, J. Jeffrey Inman3•
Unilever1, University of Texas at Austin2, University of Wisconsin-Madison3
01 Aug 1996-Journal of Marketing Research
TL;DR: The authors explicitly separate true variety-seeking behavior (i.e., true variety seeking behavior) from choice behavior literature on variety seeking, and they address two key issues that have received inadequate attention in the choice behaviour literature.
Abstract: The authors address two key issues that have received inadequate attention in the choice behavior literature on variety seeking. First, they explicitly separate true variety-seeking behavior (i.e.,...

602 citations