Journal ArticleDOI
Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior:
TLDR
The authors explicitly separate true variety-seeking behavior (i.e., true variety seeking behavior) from choice behavior literature on variety seeking, and they address two key issues that have received inadequate attention in the choice behaviour literature.Abstract:
The authors address two key issues that have received inadequate attention in the choice behavior literature on variety seeking. First, they explicitly separate true variety-seeking behavior (i.e.,...read more
Citations
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Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self:
TL;DR: In this paper, the authors show that the implications of self-congruence for consumers' emotional brand attachment are complex and differ by consumers' product involvement, consumers' individual difference variables, and the type of selfcongruence (fit of the brand's personality with the consumer's actual self versus with the consumers' ideal self).
Journal ArticleDOI
“Migrating” to New Service Providers: Toward a Unifying Framework of Consumers’ Switching Behaviors
TL;DR: In this paper, the applicability of a model of migration from the human geography literature as a unifying, theoretical framework for understanding consumers' service provider switching behaviors was explored, and survey data from approximately 700 consumers were used to examine the usefulness of the push, pull, and moorings (PPM) migration model.
Journal ArticleDOI
The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm
TL;DR: This paper found that the positive evaluation of moderately incongruent products, relative to congruent ones, does not appear when there is risk associated with product selection, and that the congruency effect is reversed when consumers perceive high risks associated with a purchase.
Journal ArticleDOI
Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
TL;DR: In this article, the authors introduce the concept of involvement with branded products and examine its origins within a sociohistorical context, and illustrate that consumers with little interest in either the product category or the idea of branded products may be committed to particular brands.
Posted Content
Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective
TL;DR: In this paper, the authors propose a conceptual framework to examine how market disruptions affect customer-brand relationships and how brand loyalty may be sustained when disruptions occur, focusing on the time-varying effects of customers' identification with and perceived value relative to the new brand on switching behavior.
References
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Book
Multiple Regression: Testing and Interpreting Interactions
Leona S. Aiken,Stephen G. West +1 more
TL;DR: In this article, the effects of predictor scaling on the coefficients of regression equations are investigated. But, they focus mainly on the effect of predictors scaling on coefficients of regressions.
Book
Intrinsic Motivation and Self-Determination in Human Behavior
Edward L. Deci,Richard M. Ryan +1 more
TL;DR: This chapter discusses the development of Causality Orientations Theory, a theory of personality Influences on Motivation, and its application in information-Processing Theories.
Journal ArticleDOI
Intrinsic Motivation and Self-Determination in Human Behavior
Journal ArticleDOI
Bootstrap Methods: Another Look at the Jackknife
TL;DR: In this article, the authors discuss the problem of estimating the sampling distribution of a pre-specified random variable R(X, F) on the basis of the observed data x.
Book
Limited-Dependent and Qualitative Variables in Econometrics
TL;DR: In this article, the authors present a survey of the use of truncated distributions in the context of unions and wages, and some results on truncated distribution Bibliography Index and references therein.