Showing papers by "J. Jeffrey Inman published in 1998"
TL;DR: The authors conducted meta-analyses of relationships involving positive and negative ad-evoked feelings to determine whether the effects of positive or negative feelings on advertising responses were significant. But their results were limited.
Abstract: The authors conduct meta-analyses of relationships involving positive and negative ad-evoked feelings to determine (1) whether the effects of positive and negative feelings on advertising responses...
233 citations
01 Jan 1998
103 citations
TL;DR: The authors identify, conceptualize, and empirically assess three alternative hypotheses of the familiarity-liking relationship: mere exposure, information availability, and social desirability, and find that social desire is the most powerful of these three potential mechanisms.
Abstract: A large and diverse body of marketing literature suggests that well-known brands enjoy several advantages compared to less familiar brands. Specifically, brands with higher levels of familiarity appear to achieve higher levels of liking or preference among both consumers and retailers. This familiarity-liking relationship has proven to be one of marketing's most robust and reproducible empirical generalizations. However, there remains a considerable amount of uncertainty as to the conditions under which this relationship arises. In this study, we identify, conceptualize, and empirically assess three alternative hypotheses of the familiarity-liking relationship: mere exposure, information availability, and social desirability. Our results suggest that social desirability is the most powerful of these three potential mechanisms underlying the familiarity-liking phenomenon.
82 citations
01 Jan 1998
TL;DR: The authors identify, conceptualize, and empirically assess three alternative hypotheses of the familiarity-liking relationship: mere exposure, information availability, and social desirability, and find that social desire is the most powerful of these three potential mechanisms.
Abstract: A large and diverse body of marketing literature suggests that well-known brands enjoy several advantages compared to less familiar brands. Specifically, brands with higher levels of familiarity appear to achieve higher levels of liking or preference among both consumers and retailers. This familiarity-liking relationship has proven to be one of marketing's most robust and reproducible empirical generalizations. However, there remains a considerable amount of uncertainty as to the conditions under which this relationship arises. In this study, we identify, conceptualize, and empirically assess three alternative hypotheses of the familiarity-liking relationship: mere exposure, information availability, and social desirability. Our results suggest that social desirability is the most powerful of these three potential mechanisms underlying the familiarity-liking phenomenon.
79 citations
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3 citations
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TL;DR: Knowledge-based potentials can be used to decide whether an amino acid sequence is likely to fold into a prescribed native protein structure as mentioned in this paper, and they use this idea to survey the sequence-structure relations in protein space.
Abstract: Knowledge-based potentials can be used to decide whether an amino acid sequence is likely to fold into a prescribed native protein structure. We use this idea to survey the sequence-structure relations in protein space. In particular, we test the following two propositions which were found to be important for efficient evolution: The sequences folding into a particular native fold form extensive neutral networks that percolate through sequence space. The neutral networks of any two native folds approach each other to within a few point mutations. Computer simulations using two very different potential functions, M.Sippl's PROSA pair potential and a neural network based potential, are used to verify these claims. Submitted to Prot.Sci.
2 citations