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Jaideep Prabhu

Researcher at University of Cambridge

Publications -  65
Citations -  7222

Jaideep Prabhu is an academic researcher from University of Cambridge. The author has contributed to research in topics: Emerging markets & Context (language use). The author has an hindex of 26, co-authored 60 publications receiving 6395 citations. Previous affiliations of Jaideep Prabhu include Wilfrid Laurier University & Tilburg University.

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Service innovation in the digital age: key contributions and future directions

TL;DR: In this article, the authors bring together some of the latest scholarship from the marketing and information systems disciplines to advance theoretical developments on service innovation in a digital age, which challenges us to question conventional approaches that construe service as a distinctive form of socioeconomic exchange and to reconsider what service means and thus how service innovation may develop.
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Radical Innovation Across Nations: The Preeminence of Corporate Culture

TL;DR: This article found that corporate culture is the strongest driver of radical innovation across nations; culture consists of three attitudes and three practices, and the commercialization of radical innovations translates into a firm's financial performance; it is a stronger predictor of financial performance than other popular measures, such as patents.
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The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting

TL;DR: In this paper, the authors examine the combined effects of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting and find that the effect of trust on retention is weaker than that of satisfaction.
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Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda

TL;DR: In this paper, the authors define the concept of "inclusive innovation" as "innovation that benefits the disenfranchised" and outline opportunities for the development of theory and empirical research around this construct in the fields of entrepreneurship, strategy and marketing.
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Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

TL;DR: In this paper, the authors use theoretical arguments on the risk associated with radical innovations, and the resources needed for them, to answer the following questions on the sources and financial consequences of radical innovation: (1) Who introduces a greater number of radical innovations: dominant or non-dominant firms? (2) How great are the financial rewards to radical innovations and how do these rewards vary across dominant and nondominant firms? and (3) Is it only a firm's resources in the aggregate or also its focus and leverage of resources that make its innovations more financially valuable?